The event, now in its ninth year, has traditionally taken place on the driving range at First Tee of Augusta on Damascus Road. This year’s concert, scheduled for Tuesday, April 9, will take place at the Lady Antebellum Pavilion in Columbia County.
Proceeds from the concert will continue to go toward First Tee programs.
“When you are trying to raise funds, you are always looking at the bottom line,” said Jill Brown, the executive director at First Tee of Augusta at a press conference held Tuesday morning. “And the truth is, we are not set up to be a concert venue. The cost savings is really the reason for this move.”
Joe Stevenson, of Gluestick Music, which has helped produce each of the previous Rock Fore! Dough events, said that setup at First Tee was time-consuming and expensive, with the stage constructed on the grounds costing approximately $18,000 every year. The built-in infrastructure at the Lady Antebellum, he said, allows that money to go to First Tee instead.
The Rock Fore! Dough concerts have earned approximately $550,000 for First Tee programs.
Stevenson said he initially became interested in moving the event to Columbia County after working on the Banjo-B-Que concert at the venue last May.
“It’s a very easy venue,” he said. “I really love it. I love First Tee, too. When it was set up, it was one of my favorites – just beautiful. But this makes sense.”
The first two acts – Needtobreathe and Grace Potter – were also announced at the press conference.
Needtobreathe previously performed at the event in 2012. It will be Grace Potter’s first Rock Fore! Dough appearance. Additional acts will be announced before tickets go on sale Feb. 23. Tickets will be $25 in advance and $35 at the gate.
Notably absent from this year’s bill is Darius Rucker.
The former Hootie and the Blowfish frontman and popular country artist has appeared on all but one of the previous Rock Fore! Dough bills, but Stevenson said they do not plan on having him participate at 2013 event.
“We’re really trying to switch things up this year,” Stevenson said.
For further details, visit www.rockforedough.com.