Yung Joc finally doing what he wants

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Platinum-selling and award-winning rapper Yung Joc is returning to the stage at Powerfest 2011.

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Yung Joc is a veteran performer at the annual Powerfest concert. 

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Yung Joc is a veteran performer at the annual Powerfest concert.

A five-year veteran at the second largest outdoor hip hop concert in the Southeast, Yung Joc joins other national recording artists at the Augusta Exchange Fairgrounds on Saturday.

The 11th annual Powerfest concert will also feature Bobby Valentino, Rocko, Mindless Behavior, YC, Mo Pain, Roscoe Dash, Ace Hood, Cali Swagg District, John Blu, Mims, Ghost, Shawty Lo, Sean Garrett and others.

Hip hop fans can also expect music from local talent, DJ mix shows and the popular Greg Street Celebrity Car and Bike Show. Powerfest will also have vendors from across the Southeast selling food, art, hip hop attire, rims and beauty items.

Yung Joc said he gets the inspiration for his music from "everyday struggles and everyday life." Involved in the creative process from beginning to end, the rapper writes his own music and produces and selects his own tracks.

"I've always wanted to do music. I just kind of fell in love with the art, and I came to the point where I was like, 'I want to do this. This is what I want to do,' " he said during a phone interview this week.

The successful rapper said he started in the music business in 1997. His 2006 debut album New Joc City, entered at No. 1 on both the Billboard Top R&B/Hip Hop Albums and Top Rap Albums charts and No. 3 on the Billboard 200 chart. The album featured the multi-platinum selling, No. 1 Billboard Hot Rap Track It's Going Down , which won a BET Award for Hip-Hop Track of the Year and garnered several nominations including the Grammy Awards, American Music Awards and MTV Video Music Awards (Best Rap Video), according to Yung Joc's Web site.

His second single on New Joc City , I Know U See It , reached No. 2 on Billboard's Hot Rap Track chart. Yung Joc's follow-up album, 2007's Hustlenomic, duplicated the success of his 2006 album and featured the hit singles Coffee Shop and Bottle Poppin . Grind Flu , released in 2009, was a free mixtape that featured Gucci Mane, Chris Brown, Bobby V, Nikki Minaj, Slim, Shawty Lo and DJ Khaled. In 2010, he released the album Mr. Robinson's Neighborhood .

Yung Joc attributes his success to "his brand and his God," he said.

Also a businessman, Yung Joc has launched his own label Swagg Team Entertainment, which represents artists Hotstylz, GS Boyz and half a dozen others. He's working on building his own brand, and under the Swagg Team Entertainment umbrella he plans to cultivate a recording studio and fully staffed radio, marketing, A&R and video production departments.

"In an industry where you're creating revenue, you want to be one of the main shareholders. Just being an artist isn't going to do. It's not going to cut it. So I decided to step up and do my own thing," he said.

The rapper soon hopes to debut his next single, Deuces , and plans to release a new mixtape May 10.

Powerfest 2011

WHEN: Saturday, gates open at 10 a.m., shows begin at noon

WHERE: Augusta Exchange Club Fairgrounds

TICKETS: $12 in advance at area Household Rentals and Sales or online at www.power107.net; $20 day of the show

LEARN MORE: www.power107.net, (706) 396-6000

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