'Eat, Pray, Love' inspires lots to shop for

Sony Pictures
Julia Roberts is shown in a scene from "Eat, Pray, Love."

LOS ANGELES -- Eat, pray, love, shop? There are plenty of opportunities to plumb the depths of your pocketbook, if not your soul, when the anticipated adaptation of the best-selling memoir Eat, Pray, Love hits theaters Friday.

Look for candles and moisturizing creams; jewelry, book marks and tote bags; a branded digital reader pre-loaded with the book; a Republic of Tea blend; a line of designer clothing by Sue Wong; and a weekend special on HSN filled with prayer beads, scarves and hundreds of other items from the countries the story's main character visits during her quest for self.

Eat, Pray, Love follows author Elizabeth Gilbert, a 30-something magazine writer trying to escape an unsatisfying marriage and rediscover an excitement for life. She embarks on a yearlong trip around the world to find herself, indulging in food and pleasure in Italy, experiencing prayer and devotion in India and aiming to balance the two in Bali.

The book has sold millions of copies and been translated into dozens of languages. The film is directed by Glee 's Ryan Murphy and stars Julia Roberts, Javier Bardem, James Franco, Richard Jenkins and Billy Crudup.


HSN developed 72 hours of programming (which begins airing Friday) to showcase its Eat, Pray, Love-related products. The network never aligned itself with a film before, but "this lines up with our core audience, which are women," says chief executive Mindy Grossman.