Tour de Georgia might not return

Sunday, Jan. 3, 2010 1:55 PM
Last updated 6:34 PM
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ATLANTA — Cycling officials say if a major sponsor isn't found for the Tour de Georgia the race could be gone for good.

The 8-year-old tour was canceled in 2009 as the economy faltered. Officials announced last week it won't happen this year, either.

That puts the race — one of the nation's top professional cycling events that brings $30 million annually into the state — in danger of closing for good.

Tom Saddlemire, a board member for the Tour de Georgia Foundation Inc., said the event needs a sponsor willing to spend up to $1 million. The 600-mile race is usually held over six days in the spring.

Experts say the Georgia race is widely considered a warm-up event for the annual Tour de France, the World Series of cycling.

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humbleopinion
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humbleopinion 01/03/10 - 03:07 pm
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Seems like Home Depot or Coca

Seems like Home Depot or Coca Cola could step up to the plate for this event!

ICSunshine
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ICSunshine 01/03/10 - 03:37 pm
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humble, you'd certainly think

humble, you'd certainly think so. I didn't realize the amount they needed was so low. I think the race certainly generates enough interest and visibility to easily recoup that amount.

Fiat_Lux
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Fiat_Lux 01/03/10 - 03:49 pm
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Yeah, Humble, especially Coca

Yeah, Humble, especially Coca Cola, the penultimate Georgia corporation. And Delta Airline, for pete's sake. Split it between the two of them and make it exclusive to them. That would be a very good thing and would probably have some good redound to those companies as well as helping out a great event.

ICSunshine
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ICSunshine 01/03/10 - 04:59 pm
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How about TAG Heuer, AT&T or

How about TAG Heuer, AT&T or Accenture? I hear they suddenly have some sports sponsorship money available this year.

ColCo
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ColCo 01/03/10 - 06:10 pm
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The lack of a title sponsor

The lack of a title sponsor does not speak well of Casey Cagle's sphere of influence in Georgia's business community. This event is his baby, so he should lead the search for corporate sponsors. AFLAC, Gulfstream, Club Car, EZ-GO, KIA, Georgia Power...there are hundreds of potential sponsors in Georgia who could, and probably would support the event if approached by the right team. The problem probably lies in the lack of effort outside the Atlanta area by Tour de Georgia officials.

Fiat_Lux
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Fiat_Lux 01/03/10 - 07:33 pm
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Excellent observation, ColCo.

Excellent observation, ColCo.

Riverman1
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Riverman1 01/03/10 - 08:50 pm
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Nobody has any money. Keep

Nobody has any money. Keep people working and forget all this. It's like spending a fortune to name a stadium after a company.

disssman
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disssman 01/03/10 - 09:04 pm
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The organization needs to ask

The organization needs to ask the city to sponsor it. I mean after all we spend a million bucks on a pipe dream all the time.

Riverman1
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Riverman1 01/03/10 - 10:14 pm
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My post made no sense looking

My post made no sense looking back at it. What the heck, it's not the first time. Give me a doggone edit function.

gaspringwater
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gaspringwater 01/03/10 - 11:29 pm
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The state of Georgia could

The state of Georgia could come thought on this one. The state could issue a bond to raise the one million dollars of money and pay off the bond with a short term penny added sales tax. Surely most Georgians wouldn't mind investing in a business adventure to benefit our state.

corgimom
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corgimom 01/04/10 - 07:37 am
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Hey, I want to have an event,

Hey, I want to have an event, too. I'm looking for a sponsor that will donate $1 million to me. They can have exclusive rights to advertising. I'll be waiting.

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