Knology customers in the Augusta area got 11 more high definition channels added to the lineup today.
Knology also announced this morning that it has expanded its library of offerings in the video on demand service.
We have increased content storage capacity, allowing us to provide even more choices now and in the future, said Tony Palermo, vice president of marketing for Knology.
Knologys Augusta high definition subscribers now have 33 HD channels to choose from. Knology added Planet Green, The Weather Channel, HGTV, Food Network, ABC Family, Disney Channel, FX, AMC, FOX Sports South, Speed and the Outdoor Channel.
Thats about all there is producing HD, Mr. Palermo said. There are six more channels that Knology will consider adding in the future.
Knology changed its technology for video on demand, Mr. Palermo said. The new technology can handle 6,000 hours of content, up from 2,000 hours, he explained.
So now were out negotiating with the content aggregators to add more content to the video on demand, he said.
In a response to its chief competitor, Comcast, Mr. Palmero said the company is introducing Digital Gateway, a digital box that allows customers to access the on-screen menu and video on demand service without having to subscribe to all the digital channels in the lineup.
The Digital Gateway is an excellent way for customers to transition to digital television, Mr. Palermo said. It gives them a good sampling of the information and entertainment options that are out there.
Knology, headquartered in West Point, Ga., has been in Augusta for 11 years.