Traditional black school hopes diversity will boost bottom line

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COLUMBIA — The head of South Carolina State University says he plans to market the historically black school to students of all races as a way to increase enrollment in tight budget times.

President George Cooper told The Associated Press he expects diversity to increase as soon as next year. About 97 percent of the students at the state's only publicly funded historically black college are black.

He says the school has an opportunity to recruit and educate students of other races, particularly as the state's Hispanic population grows.

More than 4,500 students currently attend South Carolina State. Cooper expects enrollment to top 6,000 within three years.

Cooper came to the school last July from the U.S. Department of Agriculture.

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iletuknow
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iletuknow 02/16/09 - 02:37 pm
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Typical! When it comes to

Typical! When it comes to money there is only one direction to look.

j2says
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j2says 02/16/09 - 03:23 pm
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There is nothing typical

There is nothing typical about it. They are just doing what makes sense and that's broadening its base. If people outside the black race choose SCSU because of the new marketing approach, they wouldn't be the first or the last non-black students to graduate from the school. The type of non-black students SCSU are more than likely to attract are not going to be affluent so it's not like the school is looking to white people with their hands out. Get Real!

Georgiais1
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Georgiais1 02/16/09 - 03:54 pm
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They should had already been

They should had already been doing this. The school is publicly funded.

Just My Opinion
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Just My Opinion 02/16/09 - 03:56 pm
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i2says, I'm sorry...I see and

i2says, I'm sorry...I see and understand what you're saying, but I think you're partly wrong. I think that SCSU is certainly looking for white people...ANY people...and DO have their hands out! Let's face it, it's all about the money! The president of SCSU is intelligent enough to realize that, in order to keep it's doors open, the school needs the "green" more than it needs the "black"! Nothing wrong with that...it's business, pure and simple. In these days when tuition is so ridiculously high, this might serve families from the mid-economic levels well, and be good competition for the major state universities. Look at Augusta State...people around here realize how much cheaper it is to send their child there rather than UGA. And places like SCSU would be competition for even Augusta State.

420Time
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420Time 02/16/09 - 04:11 pm
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Georgiais#1 SCSU has tried

Georgiais#1 SCSU has tried since the 80's to increase white enrollment even going so far as to give full scholarships to white kids who met the minimum requirements. White just chose not to attend in numbers expected.

j2says
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j2says 02/16/09 - 04:43 pm
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My response about them having

My response about them having there hands out I just meant that they are not looking for white people to save them. If you go to the school, then yes, tuition is expected. Colleges are just as much businesses as educational institutions. There ramping up their diversity advertisement is not some type of welfare plan as I see others attempting to allude to. As Boca Raton said HBCU's have reached out in the past but have not been taken up on there offer and honestly I doubt they will this time either.

deadbroke98
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deadbroke98 02/16/09 - 08:31 pm
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I am an Alumni of SCSU. The

I am an Alumni of SCSU. The mission of this university was to educate persons of color in the region (during a time when white universities shunned persons of color). This university is #1 when it comes to social mobility. That is taken persons of low economic status and empowering them to be high wage earners. This university like all have struggled with budget cuts like most state supported schools. We do have a contingent of white/other students. However, they are concentrated in the graduate schools. When I attended SCSU the ratio was approximately 60/40 black to white respectively. Diversity is a must for all Universities.

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