Coliseum Authority votes against Hensley ad effort to attract stars

Tuesday, Jan. 27, 2009 12:14 PM
Last updated Wednesday, Jan. 20, 2010 9:10 PM
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Coliseum Authority member Johnny Hensley's plan to run a newspaper ad in Atlanta to lure entertainment stars to Augusta, was effectively shot down this morning.

The Coliseum Authority voted 6-1 to move the $39,000 budgeted for the marketing maneuver back into the general fund, effectively killing it.

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Sharky
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Sharky 01/27/09 - 01:32 pm
0
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WTH!!! God forbid someone

WTH!!! God forbid someone try to make the damn place profitable.....jiminy crickets.....

me too
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me too 01/27/09 - 01:33 pm
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Good, that was one of the

Good, that was one of the dumbest idea's I've heard in a long time. Taking out a full page ad for $39K in the HOPES of reaching a big name act in the Atlanta area was just crazy, and shows a lack of common sense.

HYPOCRITES 08
7
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HYPOCRITES 08 01/27/09 - 01:42 pm
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Well, what do YOU suggest

Well, what do YOU suggest they do?

AJ1
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AJ1 01/27/09 - 02:09 pm
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It starts with creating an

It starts with creating an effective visual package for artists/agents/tour coordinators, etc. It's not like these people hide in caves and certainly they have representation, email accounts and/or websites. Contract the search out to someone with internet skills. I am sure artists would love to play a smaller venue in between Atlanta and Columbia, Charlotte or Savannah. A one page ad in a newspaper is a shot in the dark, but I'm afraid it will be lining more bird cages than catching an artists' eye.

DuhJudge
206
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DuhJudge 01/27/09 - 02:16 pm
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The arena is simply in the

The arena is simply in the wrong place. Always has been. Plus, I don't believe the dynamics necessary to attract concerts have been there for a long time either. By that I mean that the business of concerts is dynamic not static. Arenas are static investments and have a productive lifespan, simply because the business changes. The talent expects more money, requiring more patrons paying higher prices. The competition for people's entertainment attention is very strong also. Back when the civic center was built, there was no HDTV, no internet, no DVD players, no X-Boxes, no Playstations, and no cable TV with 400 stations. People here in Augusta are just like they are everywhere else.....we choose new and the latest. Don't waste money breathing life into antiques, who cares? Sell the arena to a mega church and move on.

ripjones
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ripjones 01/27/09 - 02:20 pm
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While I agree that a one-shot

While I agree that a one-shot ad is probably not the perfect solution, I have not heard anything come out of the Authority any better. Let's face facts -- you are not going to get someone of any size to play here, on their way to Atlanta or Columbia. We are too close to those cities, that the promoter will not let that happen. Elton John was a fluke, and he did not bring his entire show -- that was reserved for a bigger and better city. We will continue to get talent through here with local ties, only. We drive to Atlanta or Columbia -- THEY are not going to drive to Augusta for a concert. It's like the realtors say -- location, location, location.

SandyK2005
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SandyK2005 01/27/09 - 02:24 pm
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The need is to get in touch

The need is to get in touch with industry "insiders", and market the area more. Performers will have to go through Augusta from Atlanta to Columbia, so they'll be coming here anyway via I-20. Get their ear, give them a nice warm welcome, and build a rep of being friendly to performers. Word of mouth advertizing is priceless. In time, performers traveling around the South won't consider Augusta as just a rest stop, but somewhere to help grow their fan base, and actually enjoy it here. Plenty of artists to choose from, and some are better suited to perform in smaller arenas, with different theme and variations of their usual stage show. Rock, Jazz, Blues, R+B, there's so many to choose from, but only if they can attract the artists here.

dashiel
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dashiel 01/27/09 - 02:31 pm
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A personal connection trumps

A personal connection trumps all. Mr. Hensley knows this. The ads were only part of his plan to connect the dots and bring talent here that we'd actually cross the street to see. I think the vote and the usual negativity explain why ours is a skippable burg. Bless this man for trying.

coco rubio
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coco rubio 01/27/09 - 02:32 pm
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Maybe it would be better to

Maybe it would be better to use that money for in house promotions? Instead of depending on outside promoters to book shows, why not spend a little and start bringing in more shows? And if these shows are promoted properly, and feature artists that people want to see, and are well attended.....i'm pretty show that THEN more out of town promoters would want to do business here with us.......maybe? this is just my opinion....i do feel that Global Spectrum is doing a good job.....i'm still not quite sure why we still need to have a coliseum authority, ya know? But, back to the $39,000 for an ad.....i do think that money could be spent more wisely if it was used to bring in more acts with in house promotions.....does Global do any in house shows at the JB arena & Bell? That's my question. Gracias.

SlapShot2
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SlapShot2 01/27/09 - 03:59 pm
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WOW 39K for an ad to say we

WOW 39K for an ad to say we are here was a stupid idea. I am sure the everyday reader that lived in metro Altanta was really impressived with the ad, but that fits and is what the authority is all about. Why not try to attract a big name act with something like a half price rental fee. I am sure it would be less than 39K and then you are all but certain to see a return on your profit. All they did was WASTE 39K.

disssman
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disssman 01/27/09 - 05:15 pm
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Given the size of the AJC,

Given the size of the AJC, most people only look at the first or second sections anyway and the rest with ads is tossed. How many of us do the same in Augusta,

coco rubio
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coco rubio 01/27/09 - 05:40 pm
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slapshot -- the money was not

slapshot -- the money was not spent -- it was voted against by the authority....

jajo1012
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jajo1012 01/27/09 - 05:47 pm
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popular performers in atlanta

popular performers in atlanta are to proud of atlanta to drive to augusta to perform. Sorry, new idea please.

HillGuy
7
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HillGuy 01/27/09 - 08:15 pm
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running ads in the AJC is not

running ads in the AJC is not going to get acts at the arena. But I di think Augusta should start a marketing campaign similar to the one Chattanooga, TN started to market itself as a weekend destination for people in metro Atlanta.

ripjones
2
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ripjones 01/27/09 - 08:48 pm
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HillGuy - That is what the

HillGuy - That is what the Visitor's Bureau is supposed to be doing. RiverWalk and Fort Discovery are our main draws. We are full of history and things, but so are other places. Coco - I'm with you, I just don't think the Authority has the smarts. My hunch is Global Spectrum is on a short leash.

TrukinRanger
1748
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TrukinRanger 01/27/09 - 09:40 pm
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LOL.. placing an ad in the
Unpublished

LOL.. placing an ad in the Atlanta newspaper... Like that's where big acts are searching to find a venue to play. We need someone with connections to the major record labels and send them some type of sales team to sell Augusta.

CoachBishop
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CoachBishop 01/28/09 - 02:44 am
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Johnny, I think you have the

Johnny, I think you have the right idea. I dont believe artists or their agents realize how close Augusta is to Atlanta. Somebody has to remind them. It wasn't that long ago when huge stars would swing through Columbia - Augusta - Atlanta or Atlanta - Augusta - Columbia. I'm not saying your a genius but you are re-inventing the wheel.

As It Is
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As It Is 01/28/09 - 02:47 am
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Thanks Goodness. This was

Thanks Goodness. This was the lamest idea for brining acts to a civic center that I have ever hear of. Good acts aren't searching for where to go play, they are waiting to be asked through promoters and agents. Have a great web site, use e-mail marketing, develop great relationships with agents and properly promote events. $39,000.00 can go a very long way towards doing what is right for the civic center vs. a 1 page add in the AJC that will end up in the trash and wouldn't be viewed by anyone looking to bring a decent act to Augusta.

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