And the powers-that-be still aren't listening.
A Quinnipiac University poll last week found that 63 percent of those surveyed favor scrapping college football's Bowl Championship Series in favor of a more sensible, more entertaining playoff system.
"College football fans are not in love with the current system in which two teams that play for the national championship are picked by computers, sportswriters and coaches," said Peter Brown of the Quinnipiac University Polling Institute.
It's blindingly obvious. Every other level of college football does it. With playoffs -- say, a 16-team field of the sport's best -- fans get a higher caliber of play and an undisputed national champion. In a playoff, every game matters.
Instead, the impenetrable logic of the BCS gives us such yawn-inducing matchups as Minnesota vs. Iowa State, two 6-6 teams, that played New Year's Eve in the Insight Bowl, whatever that is.
The folks in charge of college football are hurting their own product by not switching to playoffs. Playoffs would boost sagging TV ratings, eliminate bias toward certain conferences and -- most importantly -- choose a winner on the field, not out of a jumble of polls and formulas.