On Wednesday, Citigroup Inc. said it would sell 5.4 billion shares of stock at a price of $3.15 per share to help repay $20 billion in government bailout loans. That price was 9 percent below where shares were trading before the announcement.
"The market is not buying the Citi story right now," said Alois Pirker, a research director at financial consultancy Aite Group.
The U.S. government also balked at the deal, stepping away from selling a portion of its nearly 34 percent stake in Citigroup.
Citigroup shares tumbled 25 cents, or 7 percent, to $3.20 Thursday afternoon. They fell as low as $3.13 earlier in the day.
Analysts say Citi, which managed the underwriting of the offer itself, didn't have much of a choice but to take the hit of selling at such a low price because of uncertainty surrounding the bank.
New York-based Citi still must demonstrate it can maintain profitability for an extended period of time.
Citigroup has been among the hardest hit banks by the credit crisis. It earned $101 million during the third quarter before accounting for preferred stock dividends and the debt exchange that gave the government a stake in the bank. Including those items, Citi lost $3.24 billion.
The bank has to deal with loan losses that continue to pile up. It set aside $8 billion during the third quarter to cover loan losses. Citi must also find buyers for some of the risky investments that got it into this predicament in the first place -- Citi separated its risky assets into a separate division earlier in the year.
Citi also has to fight fraud claims by a key investor. Abu Dhabi's main sovereign wealth fund is looking for compensation or to exit a $7.5 billion investment in Citigroup, saying the bank misrepresented its health when striking the deal in late 2007.
With all those questions remaining, trying to sell shares at a higher price could have led to a bigger disaster: not enough investors willing to buy into the $17 billion common stock offering -- the largest equity offering in history.
Already struggling to keep top talent and draw customers, Citi would have been the only big bank stuck under restrictions tied to receiving government bailout money, including caps on employee compensation.