The automaker said it will offer cash or zero percent financing for six years on most of its 2009 Chrysler, Dodge and Jeep models. The incentive began Thursday and lasts through August.
Chrysler said buyers are eligible for the new incentive even if they are not trading in a vehicle under the government's "cash for clunkers" legislation.
That program's final rules will be announced today. It offers vouchers to shoppers who trade in their old, fuel-inefficient vehicles for a cleaner new vehicle.
Not all vehicles qualify under the law. Shoppers get a voucher worth $3,500 or $4,500 when they trade in an eligible clunker.
That means buyers could get up to $9,000 off a new Chrysler vehicle if they trade in and buy the right vehicles. According to Edmunds.com, 16 Chrysler vehicles are fuel efficient enough to qualify for a voucher.