FORT LAUDERDALE, Fla.---Annika Sorenstam relished sending text messages to Tiger Woods after winning a major championship.

She liked to remind him how she stood in their friendly duel.

If the Swedish star doesn't already have Greg Norman's cell phone number, somebody ought to give it to her.

He could be next in her good-natured jabs at male champions she would like to challenge.

Women's golf doesn't have a Great White Shark, a player who turned golf fame into a business empire of diverse and varied interests.

Sorenstam, 38, might be the first woman to have the skill, means and ambition to break women's barriers in that world, too.

With her farewell appearance as a full-time LPGA player coming in the ADT Championship at Trump International this week, Sorenstam is bracing for a wave of emotions. There's the sadness that comes with goodbye in a Hall of Fame career that has included 72 victories and 10 major championships. But there's the anticipation of a refreshing new start.

"I'm not choosing the word retirement because I'm not really retiring," Sorenstam said of her decision six months ago to leave competitive golf at year's end. "I have a lot going on, and the last thing I'm going to be doing is sitting on a couch. I'm so active with all my businesses."

Sorenstam is poised to conquer new worlds with her Annika business brand.

Next May, she's launching a new wine label. She has a signature fragrance due out next year, too. She also has a clothing line, a golf academy and a golf course architecture business. There's also her ambassador's role with the USGA, her Olympic golf leadership role and tournament host duties.

"I'm really looking forward to the next chapter in my life, which is going to be a little bit more personal," Sorenstam said.

On Jan. 10 near her home in the Orlando area, Sorenstam plans to marry Mike McGee, a former player agent who is now the managing director of the Annika brand.

Charlotta Sorenstam, Annika's younger sister, is the manager of golf operations of the Annika Academy in Reunion outside Orlando. If you call, you can hear Annika's voice welcoming you.

"Even when she isn't here, she's here in spirit," Charlotta said. "Annika is hands on."

Sorenstam's entire family is making the trip to ADT to see her farewell LPGA event this week. Her father, Tom, a retired IBM executive, and mother, Gunilla, will join Charlotta. They'll be there knowing it's not actually Annika's final competitive event. She's headed to the Dubai Ladies Masters for her final competition next month.

McGee wants to see all his future wife's dreams come true. "I want to see her happy and content while we build a brand that's the best ever for a female athlete," he said.