for OUTDOOR FASHION
1. Functional items
American Wilderness Outfitters Ltd. buyer Kim Scheuermann says tech or wicking fabric will keep you warm when it's cool and cool when it's warm during outdoor activities.
"The purpose is to stay dry," she said.
2. For men
A popular outdoors item is zip-off pants, which can be turned into shorts if the weather warms up. Also, a vest will keep your core warm but is cooler than a jacket.
3. For women
Lightweight fabrics you can layer are good transition pieces. Ms. Scheuermann recommends the Mountain Hardware "butter fabric" long-sleeve shirt, which includes a thumb hole for cooler activities.
4. Popular buys
"As we get into more wintertime, obviously fleeces are very popular in the CSRA," Ms. Scheuermann said. The most common North Face jacket is the Denali, but the soft-shell North Face jackets are gaining popularity. "It's a neater, more polished look" and one that's weather resistant, she said.
Men are looking for vintage T-shirts and Western-style shirts, says Angela Fern, the manager of Midtown Threds. Sweater vests are a hot item that can be worn over a lightweight shirt. When it's time to dress up ...
1. A year-round suit
The change to fall is more subtle for men, said Jim Crowe, the manager of Men's Wearhouse at Augusta Exchange. One item that works well is a year-round suit, he said.
2. Darker color palette
Stan Reynolds, the owner of The Boardroom, says the main change is the color palette. Lighter colors are for the summer.
3. Lightweight jackets
Mr. Crowe said trends for fall include a lightweight suede or pinwheel cord jacket, which can be worn on casual Friday or to dinner. The Boardroom carries tropical-weight wools and lightweight materials all year because of Augusta's climate.
1. Rich autumn shades in lightweight fabrics
For women, jewel tones -- including oranges, pinks and bright yellows -- that were found in bright summer pieces are also in for fall, says Diana Harbour, the owner of Red Dress Boutique in Surrey Center and in Athens, Ga.
"With the leaves changing, those colors are everywhere," she said.
2. Clean lines and an hourglass silhouette
"A lot of the clothes for fall are actually in proportion to women's figures," Mrs. Harbour said.
Try adding a belt over last season's trapeze dresses to define your waist.
"Layering is the No. 1 thing," says Angela Fern, the manager of Midtown Threds. Layering dresses over jeans, tights, leggings or shirts can extend your wear.
3. Bright summer items paired with denim skirts or jeans
The bright summer pieces you paired with white skirts or pants can be worn in fall with demin or black.
One traditional summer staple is white, but you don't have to give that up -- shift to ivories.
In the tough economy, bright colors are a balance, said Ms. Harbour: "It's more about being comfortable and being who you are."