Coming to Augusta?
With new management set to take over operations, what acts could be
By Steven Uhles| Staff Writer
Sunday, June 22, 2008

It's not out of the question.

In the 24 hours that followed Tuesday's announcement that Global Spectrum was the management firm favored to take over Augusta coliseum operations, Doug Higgons, the company's regional vice president, said he fielded more than a dozen calls from interested promoters.

He said he doesn't think finding acts to fill the local venues -- the two in Augusta and another in Aiken -- should be a problem.

Final details on the management deal are expected to be discussed at Tuesday's Augusta-Richmond County Coliseum Authority meeting.

Mr. Higgons said that if things go as expected, Global Spectrum should be able to work quickly toward getting acts on the stage and patrons in the seats.

"It's a question of rekindling relationships and reintroducing both buildings," he said in a telephone interview. "I don't know enough about the history to comment, but I do know there is interest out there right now."

Touring acts currently playing in 8,000-seat arenas, similar in size to the James Brown Arena, include country singer Carrie Underwood, rock band Stone Temple Pilots and comedian George Lopez. Mr. Higgons was not ready to name names or promise acts and couldn't give a time frame for announcing acts, but said that yes, those acts were touring venues the size of the James Brown.

"Those are the types of acts that are available to play that sort of room," he said.

Mr. Higgons also said that a greater number of acts would be touring arenas in the fall and winter. He said summer is traditionally an outdoor market, with acts opting for amphitheaters and festival dates.

With the addition of James Brown Arena and Bell Auditorium, Global Spectrum will be able to offer very different venues to promoters, allowing flexibility to both productions and Global Spectrum.

He said that rather than sell each building individually to potential acts, Global Spectrum can present a package of three separate venues, allowing the promoter to decide which best suits their needs.

"On a macro level, we look at this as three different options we can offer," he said.

The James Brown Arena has a seating capacity of about 8,000, Bell Auditorium seats about 2,500 and the Convocation Center in Aiken seats about 4,000. Mr. Higgons said none of these venues, particularly the James Brown Arena, is an awkward size.

He said he oversees six venues similar in size (7,000-10,000 seats) to James Brown Arena and that there is no shortage of acts looking to play them.

"Now, with 8,000 seats you aren't going to do U2 or the Rolling Stones," he said. "But the industry has become very fractionalized and artists are much more interested in selling out a smaller room than playing a larger venue that is half full. They want a full house."

Global Spectrum made its first foray into the market last year, assuming management duties for the Aiken Convocation Center. Mr. Higgons said the experience in Aiken convinced the company that Augusta was a market where Global Spectrum might find some success.

"We thought there was real room for growth," he said. "There were shows that we couldn't do in Aiken because they were too big or too small. We can do those now."

"This is not, by any means, a new market, but it is a market that can grow."

Reach Steven Uhles at (706) 823-3626 or steven.uhles@augustachronicle.com.

Reader Comments
Note: Comments are not edited and don't represent the views of The Augusta Chronicle. Please read our full comments policy. To report a post that may be inappropriate, click the icon.
Your display name is (change display name)
YOUR MESSAGE:
You have 1200 characters left.


advertisement

advertisement

TopJobs


Augusta-area Top Jobs
Drug Runner Pharmacy Tech (agate line of white) $-16 | hr + Benefits Assist pharmacist with filling scripts & inventory control. Call (706)868-6800 Full Time | PERM Position >ENTRY LEVEL< ... (more)
County Office Hiring *ADDRESS CLERK* Must have data entry skills. $12-16 | hr & full benefits Call 706.868.6800 Full time position entering data into 911 systems. J#211 Pro Resources $185 PERM (more)
Robotic Welding Technician (Fanuc Robot) Minimum 3 yr. experience creating welding programs for roboticsystems, PLC experience that includes basic programming, previous experience setting up & trouble... (more)


© 2009 The Augusta Chronicle|Terms of service|About our ads|Help|Contact us|Subscribe|Local business listings


shopping & services

What:
Where:



advertisement