Speaking to the National Association of Attorneys General on Thursday, the trio said they're tired of being brushed off when it comes to seeking prosecution of illegal duplication of copyrighted material.
Forty percent of U.S. exports are susceptible to piracy, said NBC General Counsel Rick Cotton.
"If we don't protect those assets, we truly undermine our future," he said.
Mike Robinson, the director of anti-piracy for the Motion Picture Association of America, said law enforcement and prosecutors aren't prepared to tackle intellectual-property violations.
Brad Buckles, of the Recording Industry Association of America, said it doesn't seem like much of a crime to students who are downloading songs they didn't pay for.
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