A risk worth taking

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If you won't invest in yourself, how can you expect anyone else to invest in you?

Likewise, if the Augusta Coliseum Authority isn't willing to risk a little money to put on events, how can we expect anyone else to?

Thankfully, the board that oversees James Brown Arena voted unanimously last week to invest in promoting some of the events there.

Up to now, the arena has made itself available, turned on the lights and taken a portion of ticket sales. Anymore, that's not good enough. Competition for acts is fierce - and in Augusta, it's only gotten fiercer since the opening of the University of South Carolina Aiken Convocation Center, which recently saw Kenny Rogers perform.

Now, Augusta, through the Coliseum Authority, will be a partner with some of the promoters who come to town.

The authority has earmarked $125,000 for promoting events, which is a good start.

It's also a slight risk - a gamble that the investment will be returned in ticket sales - but it's a risk well worth taking.

It's also a vote of confidence for arena General Manager Robert "Flash" Gordon - who, himself, is a music store owner and events promoter from way back. And he's Augustan through and through.

This was, in short, a no-brainer.

But it remains to be seen if it will be enough, and whether the arena can compete against the convocation center and other regional arenas that are represented by high-powered management companies with networks and connections that make it easier to draw in acts.

As Mr. Gordon has noted, this puts the arena in a more proactive stance rather than reactive.

You snooze, you lose in this business.

An arena desperately in need of more events needs to be taking No-Doz.

Comments (4) Add comment
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patriciathomas
44
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patriciathomas 05/29/07 - 06:09 am
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At last! A positive action.

At last! A positive action. In all of the years the arena has been in existance it's avoided positive action like the plague. Now all Flash has to overcome is the well established reputation for canceling acts, location of the arena, and the established persona. It can be done, but I don't envy him.

mgroothand
5
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mgroothand 05/29/07 - 06:50 am
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$125,000 is a lot of money

$125,000 is a lot of money but it can be gone in a flash (no pun intended) if not spent properly. Is an ad agency involved and if so, a local agency? Will the money be spent in the Augusta market? What media will be bought? Will the money be spent promoting certain acts coming to town or the arena? There are many questions that should be answered before someone starts writing checks. Remember the word Accountability!

ColdBeerBoiledPeanuts
17329
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ColdBeerBoiledPeanuts 05/29/07 - 09:47 am
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That is just about enough

That is just about enough money to promote 2 events. They seem to be throwing paper towel out to dry up a swimming pool.

Little Lamb
53871
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Little Lamb 05/29/07 - 07:59 pm
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I'm sorry I could not log in

I'm sorry I could not log in earlier to this thread. By Tuesday night no one is likely to read and respond. But here's a contrarian view. The definition of fascism is a government controlling an economic enterprise for the benefit of politically connected businessmen and women. We have been fascist in many areas so far, and now our colliseum authority has taken another step. Now, taxpayers will promote the shows that the authority deems appropriate. And the promoters will reap the profits. It's not a good deal for taxpayers. Entertainment (be it sports, music, conventions, plays, whatever) should be financed by entrepeneurs, putting their own money (or their investors') at risk. Taxpayers should pay for police, fire, roads, parks, courts, water, sewer and little else. Now our entertainment at the arena will have to pass the political correctness test to get the "promotion" deal.

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