SURVEY: DVD HAS KILLED THE VCR STAR
Eighty-one percent of households own a DVD player, while just over 79 percent have a VCR, according to Nielsen Media Research's third-quarter home technology report.
This is in a sharp contrast to 1999's survey results, which showed that almost 89 percent of households owned a VCR, while less than 7 percent owned a DVD player.
"This study shows the culmination of a long battle for share of consumers," said Paul Lindstrom, Nielsen's senior vice president of custom research. "We now see the popularity of DVDs has finally surpassed that of VCRs."
DVD households also rent DVDs twice a month, but households with VCRs only rent once a month.
Nielsen surveyed 1,253 American homes by telephone four times per year.
Get up-to-the-minute business news and stock listings at www.augustachronicle.com/stocks.
Contact Business Editor Damon Cline at: (706) 823-3486 or firstname.lastname@example.org.