Originally created 12/24/06

Biz bites



BIZ BITES

WORK-RELATED WEB SEARCHES FRUITLESS

A whopping 95 percent of professionals use internet search engines such as Google and Yahoo to research information for work, but just two of five are satisfied with the results.

That's according to a survey from Convera, which said only 21 percent of professionals feel that search engines understand their queries. Only one in 10 finds exactly what he wants on the first attempt.

"Consumer search engines are designed around consumer needs," said Kurt Gastrock, Convera's Chief Operating Officer. "As a result, they are not as productive as search engines tuned to specific professional communities."

Convera, a provider of search technologies, polled online 1,112 professionals in various industries in November.

HP, DELL, CHENEY TOP PR BLUNDER LIST

The biggest publicity crash and burn in 2006? A computer maker who took a turn as Big Brother.

According to PRWeek's book of lists 2006, Hewlett-Packard Co. committed the costliest public relations blunder when its chairman OK'd spying on company board members and journalists to locate leaks.

Not only did the scandal result in the ouster of Chairwoman Patricia Dunn but it also launched the term "pretexting" into mainstream vernacular.

Rival computer manufacturer Dell Inc. followed on HP's heels with its exploding laptop fiasco. Vice President Dick Cheney and his hunting accident in February came in third.

Other PRWeek lists included the five terms you'd never want to hear again - "crackberry" was no. 1.

REACH US

Contact Business Editor Damon Cline at: (706) 823-3486 or damon.cline@augustachronicle.com.