Originally created 04/25/06

Outdoor Life Network changing its name



STAMFORD, Conn. - The Outdoor Life Network is changing its name to Versus.

The new name will take effect in September, in time for the NHL season, OLN announced Monday.

"Versus is a word that perfectly captures the essence of our brand. It is immediate shorthand for competition and has a range that can suit everything from stick and ball sports, to bull riding, to field sports," network President Gavin Harvey said. "We felt it was a slam dunk, and sports fans we talked to all agreed."

OLN, which began soliciting suggestions for a new name about a year ago, said Versus was chosen "not only for its bold nature, but because it universally evokes competition."

"Whether it is man versus man, man versus beast or team versus team, the channel will celebrate sports at its best, where athletes and sportsmen compete at their highest levels with the greatest passion," the network said in a statement.

Before acquiring the rights to the cable broadcasts of NHL games, OLN was best known for covering Lance Armstrong and the Tour de France.

On the Net:

www.olntv.com