Originally created 02/22/06

Online 'Chronicle' wins 'Edgie' awards



The Augusta Chronicle won several awards for its online content at the Newspaper Association of America's Digital Edge Awards, which conclude today in Orlando, Fla.

The Chronicle won three Digital Edge Awards, known as "Edgies," in the 50,001-99,999 circulation category in the following categories:

- Best Design and Site Architecture, for the 2005 Masters Tournament site.

- Best Advertising Program, for the Southern Siding campaign.

- Best Employment Strategy, for the AugustaJobs.com site.

The Edgie awards, founded in 1996, recognize online publishers from newspapers with Web-enhanced news coverage and advertising. This year's winners were selected from 187 entries in 10 categories.

Judges called The Chronicle's Masters 2005 site "a model for event-focused sites. It established a consistent, clean design and sophisticated presentation for its wealth of golf scores, stats, stories and photos."

Jonathan Dozier, The Chronicle's new media news and communities director, said the site was a collaboration between the new media department and sister company Morris DigitalWorks, which developed the site's motif.

"This means a lot to folks who burned the midnight oil producing the content and organizing the massive amount of data, news and photos the site serves up each April," Mr. Dozier said.

The Southern Siding campaign was cited for its convergence of print, online and direct e-mail as "smart, scalable marketing."

AugustaJobs.com was recognized for its unique promotions, which spanned online, print, broadcast TV and cable TV.

The Augusta Chronicle is owned by Morris Communications Co. LLC, an Augusta-based diversified media company. Other Morris publications whose online operations won Edgies at the event included Bluffton (S.C.) Today; the Savannah (Ga.) Morning News; The Florida-Times Union in Jacksonville; and the Amarillo (Texas) Globe-News.

Reach Damon Cline at (706) 823-3486 or damon.cline@augustachronicle.com.