Robby Gordon's tirade against Michael Waltrip cost him $35,000 and 25 points in the standings, but it was for a good cause.
Gordon retaliated after Waltrip drove him into the second turn wall at New Hampshire on Sunday by walking onto the track and throwing his helmet at Waltrip's car as it passed two laps later.
Now that helmet is on the auction block to benefit the victims of Hurricane Katrina.
"What we do in a race car is nothing more than entertainment and we all need to keep that in perspective," Gordon said.
"What matters is being in position to help others. I'm over with what happened Sunday and we're all having a lot of fun with the auction. It's a great feeling to be able to help."
As of Wednesday morning, the bidding on eBay had topped $100,000. The auction ends Tuesday.
Gordon also has pledged to donate $7 for every lap he completes the rest of the season and 10 percent of his souvenir sales to hurricane relief.
PARROTT'S NEW PERCH: Crew chief Brad Parrott has been moved off the tool box for Elliott Sadler and been sent over to Dale Jarrett at Robert Yates Racing.
The move comes after Sadler dropped from third in the standings to out of the Chase for the Championship in the past three months.
STRATEGY FOR THE CHASE: Tony Stewart said there's a little bit of strategy for the 10-race Chase for the Championship.
"Probably for the first three or four weeks, I don't think we'll be too conscious of where we are on the racetrack. It's still going to be business as usual.
"But as we get closer to the end of the season - probably with two or three races to go - you're going to be singling out guys a little bit more and paying closer attention to where they are on the racetrack," Stewart said.
Stewart leads the Chase by 20 points over Greg Biffle heading into Sunday's MBNA RacePoints 400 at Dover International Speedway in Dover, Del.
STEWART NOT HAPPY: The fact Stewart drives for The Home Depot is not why he's not happy with Lowe's Motor Speedway.
The points leader crashed during testing at the 1.5-mile speedway Tuesday,
He said the track still lacks grip following improvements during the off-season to make the racing surface smooth.
Drivers said the track was slippery in May's Coca-Cola 600.