NEW YORK - Who wears short shorts? Daisy Duke wears short shorts, and - if you can believe it - Jessica Simpson's denim cutoffs in the new The Dukes of Hazzard movie are even cheekier than Catherine Bach's were in the old CBS series.
Besides the trusty orange General Lee Dodge Charger, the Daisy Duke shorts are probably the best-remembered icon from the Dukes' TV days (1979-85) and the most-anticipated one in the new film, which also stars Seann William Scott, Johnny Knoxville and Burt Reynolds. The film opens Friday.
Costume designer Genevieve Tyrell says the shorts were the first thing in the entire wardrobe she tended to.
"It's the cornerstone of the whole look. We started with dozens of cuts of jeans, colors, fits. We cut them off, washed them to give them a raw edge, and then Jessica walked into trying on 25 pairs," she says.
Living in fictional below-the-Mason-Dixon line Hazzard County, the Dukes are simple country folks, and their wardrobe reflects that: faded jeans for Bo and Luke, and Daisy's waitress "uniform" - a belly-baring, body-hugging T-shirt with the name "Boars Nest" across the chest. The teeny-tiny shorts she wears with it literally stop traffic - not an easy feat in the rural community where dirt roads double as a racetrack.
Unlike the TV show, the movie doesn't give Ms. Simpson's Daisy Dukes help in that department from the glare.
"From the day I signed my contract, everyone asked me, 'So, are you going to put her in the pantyhose?'" Ms. Tyrell said with a laugh.
Although Ms. Bach added a little extra nylon sheen to her legs in the TV series, Ms. Simpson goes bare.
Ms. Tyrell said she knew it would be a balancing act to give Ms. Simpson costumes that would satisfy loyalists while creating a modern look.
Ms. Simpson's shorts definitely sit lower on the hips, but the "hem" actually looks a tad longer than the shorts that hit Ms. Bach above her hip bone.
The hem on the front part of the thigh arcs up, then it arcs down around the hips into a downward curve in the back to help keep the rear of the shorts in place.
"When they're hanging on a hanger, they're minuscule. All her (Ms. Simpson's) wardrobe fits into one box because everything is minuscule," Ms. Tyrell said. "As Jessica got more comfortable in her role as a rootin'-tootin' sex symbol, her hemline rose. ... But she's inherently a modest girl; she's a little bit shy. The director (Jay Chandrasekhar) and (Ms. Simpson) made a deal that if she wore the shorts that short, on the last day of shooting he'd wear a pair of Daisy Dukes - and he did."
The exclamation points to Ms. Simpson's barely there outfits are red leather sandals with ankle straps and gold-color spike heels.
"They're not just hot," Ms. Tyrell said, "they're tough."
She also wears a wallet chain that clips to her belt - a custom-made leather one with a floral pattern that is more biker-chic than Laura Ashley.
"They're all things you could've gotten in Hazzard County. Everything had to feel somewhat real to the position the Dukes are in and where they're from," Ms. Tyrell said.
As a mom in Los Angeles, Ms. Tyrell, whose other credits include the HBO show Entourage and the 2003 film Freaky Friday, steers clear from most of the sexy, country-girl wardrobe herself.
"Is there anything I'd wear?" she said. "The red-and-white check Shoshanna bustier, and I love the Trashy Lingerie red shoes and the True Religion super-distressed denim, and the D&G bra that peeks out from her shirts. I don't think I'd wear the leather vest. And would I ever have worn the Daisy Dukes? No way, Jose!
"I only wear things just above the knee. ... There was never a time in my life I would've worn them. I'm just not that girl."
Apparently, though, there are a lot of urban women who are fans of the look.
Khajak Keledjian, the owner and CEO of Intermix, a Manhattan-based mini chain of chic boutiques, says short shorts have been very popular this summer. The favorite style is looser cotton shorts with a cuffed bottom in neutral safari colors, he said.
"They're being worn in a cool way, not overtly sexy in a way that you'd wear in South Beach (Fla.) when you're Rollerblading or skateboarding," Mr. Keledjian said.
It's the first season that shorts have sold well in quite a few years because consumers have preferred capris and clamdiggers.
"Women are showing a lot of leg, but it's not vulgar. It's being done tastefully, elegantly. You don't want to be too exposed, wearing short shorts with T-shirts that show your belly and very high heels," Mr. Keledjian said.
That news must not have reached Hazzard County yet.
The big screen
See Thursday's Applause section for film critic Roger Ebert's review of The Dukes of Hazzard and a look at some Augusta-area car enthusiasts who own muscle cars that rival the Dukes' General Lee.