Originally created 07/30/05

Fashion briefs

Endless search for perfect jeans

NEW YORK - Finding the perfect pair of jeans doesn't get any easier as you get older.

According to a survey commissioned by retailer Talbots, 30 percent of women 55 and older are still on the hunt.

But the women don't see themselves as the problem - it's the pants: 76 percent of those same women think they feel as good or better about how they look today than they did in high school. In fact, 79 percent of women 35 and older say that even though they look older, they look as good or better than their yearbook picture.

These women are also feeling younger: Two-thirds of the 724 women polled by Opinion Research Corp. feel younger than their age, with the majority feeling at least 10 years younger.

Women said confidence in their appearance extends to their confidence in their sense of style; 34 percent reported they're more willing to take a fashion risk now than 10 years ago and 26 percent are more interested in fashion overall.

The margin of error of the telephone survey is 3 percent.


Brittany Murphy on the Jordache horse

NEW YORK - Brittany Murphy is the first celebrity Jordache girl. She stars in a series of new ads for the denim company that first became famous during the 1970s' designer jeans craze.

The Jordache Vintage line is sold in upscale stores, while the junior label is sold in Wal-Mart.

The ads are a twist on the horse-head logo with Murphy posing bareback on a horse in a field.

At the shoot in upstate New York, Murphy told Jordache executives that she had never ridden a horse before.

She got up on Cloud anyway, and after spending the day with the horse, she said she might take riding lessons when she's done filming her new movie "Love and Other Disasters" - which just happens to take place in the fashion world.


Travel fashion emergency kits

NEW YORK - The only thing worse than a fashion emergency is a fashion emergency when you're in an unfamiliar place.

Diane von Furstenberg and W Hotels come to the rescue with their new "survival kits," which will be available beginning in September.

The emergency survival kit is for the woman whose makeup bag was lost with her luggage. It includes a boxed set of miniature lip glosses, with clear, shimmery pink and shimmery beige shades, mascara and perfume from von Furstenberg's signature cosmetics line.

The kit will be in every W hotel room in the "munchie box," the chain's version of a minibar.

The emergency fashion kit will be sold in New York, Los Angeles, Chicago and San Diego. It features a classic von Furstenberg black wrap dress - with a matching thong.

Meanwhile, the summer Lilly Pulitzer line takes its inspiration from Cunard Line's Queen Mary 2 ocean liner.

The Hail to the Queen collection is rooted in the elegance of a more genteel era, according to the company. Its signature seasonal print is called Junk on the Trunk, a tribute to vintage travel trunks.


Not too late to tan

NEW YORK - Still haven't gotten that golden bronzing from the sun this summer?

You might consider getting it from a bottle instead. Jergens Natural Glow Daily Moisturizer contains erythrolose, a skin color enhancing ingredient, which slowly develops a natural looking color, preventing streaking and orange skin.

It also creates a subtle effect that gets darker over time.

Celebrity stylist Rachel Zoe offers tips for applying self-tanners:

-Apply product a few days before a big event so you can adjust the intensity of color.

-Always shave and exfoliate before applying tanner.

Once you get the glow you're looking for, Zoe recommends staying away from red lipstick. "That does not look good with a tan. Keep your makeup looking beachy natural," she says.

For your wardrobe, she suggests wearing yellow, white, coral, cream, gold, silver and aqua blue, all of which complement tanned skin.


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