Originally created 10/06/04

Fashion supports cancer awareness



NEW YORK - Pink products- already popular with women and the fashion and beauty companies that cater to them - are everywhere this month.

October is designated as National Breast Cancer Awareness Month and pink - and especially pink ribbons - is the designated awareness color. Several products are donating a portion of their proceeds to related charities, including:

-Target has an entire pink collection - T-shirts, baseball shirts, cashmere hats and gloves, flip-flops and more, all with the tagline "Share beauty, spread hope." The full line is available in stores, online and in a special pink-only store in Manhattan's Times Square, and 100% of the profits benefit The Breast Cancer Research Foundation.

-Lilly Pulitzer's silk scarf, with a pink, aqua, green and white floral and paisley pattern, was developed with Ford Motor Company to benefit the Susan G. Komen Breast Cancer Foundation. The scarf is part of the "Tied to the Cause" campaign, which includes ads featuring Jennifer Connelly, Mary J. Blige, Demi Moore and Claire Danes wearing the scarf, which is available at Bloomingdale's stores and Web site.

-Queen Latifah created a "signature series" of intimate apparel for Curvation, a division of VF Intimates, that features a pink-ribbon feature on each bra. "It's not everyday that I get to sign my name to something that I know can make a difference," says Queen Latifah. Donations will go to Susan G. Komen.

-New Balance's Lace Up for the Cure collection features 12 styles of athletic shoes - each with an embroidered pink ribbon on the tongue - and performance apparel, including T-shirts and tank tops, fitness shorts, a fleece jacket and workout pants, also adorned with the embroidered pink ribbon. For every $25 purchase of the merchandise, the consumer can send in form that will result in a $5 donation from New Balance.

-Burberry put a trench coat, tote and scarf in a heraldic print design from the company archives and recolored it in passion pink. Thirty percent of the retail sales will be donated to the Breast Cancer Research Foundation.

-Jimmy Choo's Pink Ribbon Shoe is an open-toe mule in hot pink with a bow detail. The company is giving 15 percent of the retail sale of the shoe to The Breast Cancer Research Foundation.

-L'Occitane's 100 Percent Pure Shea Butter Limited Edition is the purest form of this emollient that protects, nourishes and moisturizes dry skin. Donations will go to Susan G. Komen.

-Tumi offers three styles from its women's handbag line that will give 20 percent of proceeds to Susan G. Komen; the tote is gray wool with pink leather trim, and a small makeup pouch and a computer sleeve are in pink nylon with pink leather trim.

-Mischa Barton, one of Hollywood's young fashionistas, is this year's ambassador for "FFANY Shoes on Sale," which will be broadcast live Oct. 20 on QVC at 7 p.m. EDT. The FFANY sale, which raises money for The Fashion Footwear Charitable Foundation, features more than 100,000 pairs of shoes offered at half the suggested retail value.

-Nanette Lepore donates 100 percent of the proceeds of her pink rabbit fur shrug to the Young Survival Coalition.

-Alex and Ani gives 50 percent of the proceeds of its expandable wire bangle bracelet with a pink Swarovski crystal heart charm to the American Cancer Society.

-Bare Escentuals Healthy Breast Cream, with emollients and firming agents, is a moisturizer that can also be used on hands and other parts of the body. Each package comes with instructions on how to do a self breast exam.

-Karen Neuburger's cotton Pink Ribbon PJs are decorated with a print of ribbons and flowers, and a pair of lounge socks also feature the ribbon design. Donations will be made to The Breast Cancer Research Foundation.

-Coach Watch introduces its Lexington design in pink, featuring a pink mother-of-pearl dial and a fuschia alligator strap. For each $398 watch sold, $100 will go to The Breast Cancer Research Foundation.

-Aveda's Shampure Shampoo and Conditioner get a pink cap and band with a ribbon. Aveda donates $1 from the sale of each limited-edition product and matches an additional $1 to benefit The Breast Cancer Research Foundation.

-The Web site FlipFlopStyle.com has a special section for pink ribbon-themed jewelry that benefit various charities, including a little pendant called "Susan, the Pink Ribbon Charm Chick" and the Pink Ribbon Angel Pin.

-Bliss' Go Bust, a new firming, toning cream designed to promote breast self exams, gives 100 percent of proceeds to Rethink Breast Cancer.

-Charmed Life's Pink Awareness Affirmation Necklace comes with a sterling silver disc that says either "believe," "courage," "faith," "hope," "life," "love," miracles," "spirit" or "strength." They dangle from a pink satin cord, and sales benefit the National Breast Cancer Foundation.

-Maiden America Style, a shopping Web site, features hair accessories, jewelry, and bath and body products that support the Susan G. Komen Foundation.

-Grace Holden's Breast Cancer Awareness Clutch purse is made with pink fabric and Swarovski rose crystals. All proceeds go to the Marcia Israel Mammography Center at Cedars-Sinai Medical Center in Los Angeles.

-Bella Beauty is donating 100 percent of profits from its Walnut Sugar Scrub in Peppermint to Susan G. Komen.