Although finding the new wave of indie rockers in music stores is no challenge, finding them on stage can pose more of a problem.
Even in large markets, such as Atlanta and Charlotte, N.C., these acts rarely have the pull to fill big rooms and amphitheaters. Instead, they are booked at small venues that rely more on word-of-mouth rather than lavish marketing. Here are some Atlanta and Charlotte establishments known for booking indie rock:
152 LUCKIE ST.
Once a church and then a House of Blues location, this venue is considered one of the finest in the city. With a capacity of nearly 2,500, it also has the ability to book some substantial acts.
UPCOMING SHOWS: Ryan Adams on Wednesday, Ani Difranco on Sept. 19, Social Distortion on Oct. 11
THE COTTON CLUB
152 LUCKIE ST.
Located beneath the Tabernacle, the more intimate venue specializes on rising acts and regional favorites.
UPCOMING SHOWS: Helmet on Sept. 17, The Von Bondies and Auf Der Maur on Sept. 21
1374 W. PEACHTREE ST.
Once known as Center Stage, this Atlanta favorite has been booking exceptional live acts for nearly 20 years. Built with a proscenium-style stage, it also has some of the best sight-lines in the city.
UPCOMING SHOWS: The Roots on Oct. 18
551 FLAT SHOALS AVE.
A smaller venue, with a capacity of 450, this east Atlanta favorite specializes in local acts, but has been known to book the occasional national tour.
UPCOMING SHOWS: Gibby Haynes & His Problem on Oct. 1, Blonde Redhead on Oct. 5
695 NORTH AVE. N.E.
Actually a three-story entertainment complex, Masquerade's live-music venue, called Heaven and located on the top floor, has a capacity of about 1,500, allowing both national and regional acts an opportunity to play.
UPCOMING SHOWS: Gov't Mule on Saturday, Insane Clown Posse on Oct. 16
488 FLAT SHOALS AVE.
One of Atlanta's newer venues, the intimate Earl already has become a favorite spot for seeing regional acts and smaller national tours.
UPCOMING SHOWS: Electrelane on Saturday, The Tom Collins on Sept. 18
3110 ROSWELL ROAD
A historic theater restored, with help from Coca-Cola, to its former glory, the Roxy is one of Atlanta's great music halls. With a capacity of about 1,000, it is large enough to attract many national acts.
UPCOMING SHOWS: Flogging Molly on Sept. 23, The Cramps on Oct. 5
THE VARIETY PLAYHOUSE
1099 EUCLID AVE.
Known for its technical excellence, the sound and light rigs are among the best in the city, the 1,500-capacity Variety is an audience and artist favorite.
UPCOMING SHOWS: An Evening with Siouxsie on Saturday, They Might Be Giants on Sept. 25
1812 MONTFORD DRIVE
Purveyors of both quality and quantity, this medium-size venue books music - local, regional and national - five to seven nights a week.
UPCOMING SHOWS: Alternative Champs on Sept. 17, Snagglepuss on Sept. 25
TREMONT MUSIC HALL
4000 W. TREMONT AVE
Although this venue's capacity is about 1,000, audience members will find themselves no more than 50 feet from the front of the enormous stage.
UPCOMING SHOWS: Jump, Little Children on Sept. 17, Flogging Molly on Sept. 24
THE VISULITE THEATRE
1615 ELIZABETH AVE
A venue in the mold of Au-gusta's Imperial, this former movie house has a theatrical ambience, an eclectic booking policy and, for the thirsty, nightly bar specials. The full package, really.
UPCOMING SHOWS: Karl Denson's Tiny Universe on Saturday, The Reverend Horton Heat on Sept. 17, Yo La Tengo on Oct. 8
Reach Steven Uhles at (706) 823-3626 or email@example.com.