Originally created 09/09/04

McDonald's sales rise for 16th straight month



OAK BROOK, Ill. -- McDonald's Corp. reported its 16th consecutive increase in monthly same-store sales Wednesday despite a slight drop in Europe.

The fast-food chain said its comparable sales were up 7.2 percent at its U.S. restaurants and 3.9 percent worldwide. Sales in Europe fell 2.1 percent, a drop the company blamed on weak performance in Germany, poor weather and a decline in tourism across the continent.

The latest strong performance at U.S. McDonald's was credited to improved service, marketing and expanded menu variety, including the recent launch of Chicken Selects.

McDonald's stock rose 52 cents, or 1.9 percent, to $27.90 in morning trading on the New York Stock Exchange.

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