Originally created 07/09/04

Public likes reruns during a slow week in television



NEW YORK -- So much for a public thirst for original material on TV in the summer.

Nielsen Media Research's 10 most-watched shows last week featured eight reruns, a NASCAR race and one new show: Paris Hilton and Nicole Richie's "The Simple Life 2."

Fox has made a bid for summer viewership with a handful of original shows that began in June. But with the exception of "The Simple Life 2," all fell below NBC's coverage of the Fourth of July fireworks in the ratings.

People even seem to prefer repeating reality. A rerun of "Fear Factor" on NBC drew more viewers than some of the network's originals, "Last Comic Standing" or "For Love or Money."

The weeks surrounding July 4 are generally the ones with the least television viewership of the year.

Overall, viewership on CBS, NBC, ABC and Fox is down 9 percent in the weeks since Memorial Day, compared to the same period last year, Nielsen said.

CBS won last week, averaging 8 million viewers (5.4 rating, 11 share). NBC had 6.5 million (4.4, 9), Fox 4.9 million (3.2, 6), ABC had 4.7 million (3.2, 6), UPN 2.3 million (1.6, 3), the WB 1.9 million (1.3, 3) and Pax TV 850,000 (0.6, 1).

ABC's "World News Tonight" won the evening news ratings race, averaging 8.6 million viewers (5.9 rating, 13 share). NBC's "Nightly News" had 8.3 million (5.7, 13 share) and the "CBS Evening News" 6.7 million (4.8, 11).

A ratings point represents 1,084,000 households, or 1 percent of the nation's estimated 108.4 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

Prime-time viewership numbers compiled by Nielsen Media Research for June 28-July 4. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.

1. (1) "CSI: Crime Scene Investigation" CBS, 15.9 million viewers.

2. (8) "CSI: Miami," CBS, 13.5 million viewers.

3. (12) "Without a Trace," CBS, 13.1 million viewers.

4. (15) "Two and a Half Men," CBS, 11.4 million viewers.

5. (13) "Law & Order," NBC, 10.8 million viewers.

6. (11) "Everybody Loves Raymond," CBS, 10.7 million viewers.

7. (20) "Law & Order: SVU," NBC, 10.2 million viewers.

8. (X) "Without a Trace" special," CBS, 9.6 million viewers.

9. (66) "The Simple Life 2," Fox, 9.3 million viewers.

10. (X) "NASCAR Pepsi 400," Fox, 8.7 million viewers.

11. (29) "Fear Factor," NBC, 8.7 million viewers.

12. (55) "48 Hours Mystery," CBS, 8.6 million viewers.

13. (30) "Navy NCIS," CBS, 8.5 million viewers.

14. (39) "60 Minutes"-Wednesday, CBS, 8.4 million viewers.

15. (X) "Navy NCIS," CBS, 8.3 million viewers.

16. (X) "60 Minutes"-Sunday, CBS, 8.1 million viewers.

17. (59) "Law & Order" special," NBC, 7.9 million viewers.

18. (69) "Last Comic Standing 2," NBC, 7.8 million viewers.

19. (102) "For Love Or Money 3," NBC, 7.7 million viewers.

20. (X) "King of Queens," CBS, 7.7 million viewers.

On the Net:

http://www.nielsenmedia.com