Originally created 05/05/04

Rosen hired as executive vice president of Dodgers

LOS ANGELES -- The Dodgers hired former Magic Johnson agent Lon Rosen on Tuesday as the team's executive vice president and chief marketing officer.

A day earlier, new owner Frank McCourt hired Martin Greenspun, an executive with the New York Yankees, as the Dodgers' chief operating officer.

Rosen, 45, will start work May 17. His responsibilities will include overseeing the club's marketing, sales, advertising, communications, community affairs and government relations.

A former intern with the Los Angeles Lakers and Kings, Rosen rose to director of promotions for the basketball and hockey teams. He later became an agent, with Johnson his best-known client.

Rosen recently was a partner in an agency representing business, entertainment and sports figures.

Among his other endeavors was starting a sports marketing company; working with a division of Fox television, and heading a talent agency's marketing division.

McCourt bought the Dodgers from News Corp. on Feb. 13 for $430 million.


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