Originally created 04/28/04

Audience tunes out 'The Restaurant'



NEW YORK -- As a reality TV star, Rocco DiSpirito isn't nearly in the same league as Donald Trump or Boston Rob.

"The Restaurant," the colorful Mark Burnett-produced series set in a Manhattan dining establishment, failed to make a smash in its second-season debut. It reached only 6.5 million viewers, or less than a third of the regular audience for "Survivor" and "The Apprentice."

Fox apparently has a hit on its hands with its makeover series, "The Swan," which had the network's highest ratings outside of "American Idol" and "24."

Counting down to its final episode, "Friends" drew 22.6 million viewers to its episode last Thursday. Six of the 10 most-watched programs last week were seen on Thursday night.

CBS won the ratings week, averaging 11.7 million viewers (7.8 rating, 13 share). NBC was second with 11 million viewers (7.3, 12), but won among the 18-to-49-year-old viewers sought by advertisers.

Fox had 8.8 million viewers (5.6, 9), ABC 7.1 million (4.7, 8), the WB 3.4 million (2.3, 4), UPN 2.8 million (1.9, 3) and Pax TV 910,000 (0.6, 1), according to Nielsen Media Research.

NBC's "Nightly News" won the evening news ratings race, averaging 9.5 million viewers (6.6 rating, 14 share). ABC's "World News Tonight" had 8.5 million (6.1, 13) and the "CBS Evening News" had 6.8 million (4.9, 10).

A ratings point represents 1,084,000 households, or 1 percent of the nation's estimated 108.4 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

Prime-time viewership numbers compiled by Nielsen Media Research for April 19-25. Listings include the week's ranking, with viewership for the week and season-to-date rankings in parentheses. An "X" in parentheses denotes a one-time-only presentation.

1. (2) "American Idol" (Tuesday) Fox, 23.4 million viewers.

2. (5) "Friends," NBC, 22.6 million viewers.

3. (3) "American Idol" (Wednesday) Fox, 21.2 million viewers.

4. (1) "CSI: Crime Scene Investigation," CBS, 21.1 million viewers.

5. (9) "CSI: Miami," CBS, 21 million viewers.

6. (6) "Survivor: All-Stars," CBS, 21 million viewers.

7. (X) "Friends," (Thursday) NBC, 20.3 million viewers.

8. (7) "ER," NBC, 19.8 million viewers.

9. (13) "Law & Order," NBC, 17.2 million viewers.

10. (15) "Will & Grace," NBC, 16.4 million viewers.

11. (11) "Everybody Loves Raymond," CBS, 16.1 million viewers.

12. (29) "CBS Sunday Movie: Plainsong," CBS, 15.4 million viewers.

13. (18) "Cold Case," CBS, 14.8 million viewers.

14. (15) "Two and a Half Men," CBS, 14.6 million viewers.

15. (12) "Without a Trace," CBS, 13.8 million viewers.

16. (X) "Scrubs" (Thursday) NBC, 13.6 million viewers.

17. (22) "Law & Order: Special Victim's Unit," NBC, 12.8 million viewers.

18. (21) "Law & Order: Criminal Intent," NBC, 12.1 million viewers.

19. (26) "Fear Factor," NBC, 12 million viewers.

20. (20) "The Bachelor," ABC, 11.9 million viewers.

On the Net:

http://www.nielsenmedia.com