LOS ANGELES -- Subscribers to the SBC Yahoo! broadband Internet service will be able to watch movies online for 98 cents during a limited promotion with online movie service CinemaNow.
The two companies announced a deal Tuesday for CinemaNow to provide a customized version of its video-on-demand site to SBC Yahoo! customers for the next 30 days, after which the success of the arrangement will be evaluated, the companies said.
The deal is designed to broaden the distribution of CinemaNow while sweetening the offerings available for subscribers to the SBC Yahoo! DSL service.
"No one gets DSL because of faster e-mail," said Bruce Eisen, CinemaNow's executive vice president.
The first movie will be available for 98 cents, after which other charges will apply, similar to the cost of renting from a video store. CinemaNow also offers subscription alternatives.
CinemaNow is majority owned by Lions Gate Entertainment and offers releases from most of the major Hollywood studios. It offers the option to watch a movie streamed to a computer screen or downloaded for later viewing or purchase in some cases.
The deal is similar to one announced earlier this year between America Online and MovieLink, a video-on-demand service owned by five of the major film studios.
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