Originally created 01/16/04

Frito-Lay touts low-carb tortilla chips



PLANO, Texas -- Frito-Lay Inc. plans to sell a new lineup of tortilla chips with fewer than half the carbohydrates in the company's regular chips.

Frito-Lay, a unit of PepsiCo Inc., is joining the glut of restaurants and food manufacturers rushing to meet demand spurred by Americans' enthusiasm for low-carbohydrate diets.

The Plano, Texas-based company said Wednesday that the new Doritos Edge and Tostitos Edge chips would be on grocery shelves across the country in May. The low-carb Doritos are being tested in Phoenix.

Hardee's and Carl's Jr. fast-food chains are launching a bunless, lettuce-wrapped burger with fewer carbohydrates, while Burger King said this week its Whopper sandwiches will now come in bunless versions. Subway is advertising low-carb sandwiches. A variety of low-carb products have sprung up in supermarkets.

Frito-Lay said it would use soy proteins and fiber in its new chips. It expects the chips will create incremental sales increases.

The snack maker, whose products have long been criticized by nutritionists, has recently rolled out chips with less fat or no fat, and it announced last year it would remove transfats from all its chips.