Originally created 01/16/04

Warner Bros. studio to start video games unit



LOS ANGELES -- Movie and television giant Warner Bros. is starting an interactive entertainment division, which will develop game consoles, wireless devices and video games for computers.

Warner Bros. Interactive Entertainment Inc. will be led by Jason Hall, who comes from game developer Monolith Productions Inc., where he worked with Warner Bros. in creating a multiplayer online game based on "The Matrix" films.

The new endeavor will include a division called Warner Bros. Games that will develop and market a new line of games under its own brand, the company said Wednesday.

In the past, the studio has worked with other game companies to create and sell games based on Warner Bros. properties, including the "Harry Potter" movies.