SEATTLE -- A new Turkey and Gravy Soda tastes, well, pretty much like you would imagine. But that's not stopping people from buying it.
Even the producers of the Thanksgiving-themed beverage at Jones Soda Co. were surprised by the demand. They sold out all 6,000 bottles online within about two hours last week.
"To be honest, we really didn't think so many people would want it," said a Michelle Whitehead, marketing assistant at the Seattle-based premium soda company that has a reputation for quirky flavors.
Founder and CEO Peter van Stolk dreamed up the seasonal flavor on a lark, but admits he can't stomach an entire bottle.
The liquid's ominous, murky brown color accurately warns consumers about the taste. The first sips bring a mix of sweet caramel and savory lard - and it's downhill from there.
A limited number of Turkey & Gravy Sodas will be available in stores around Seattle and Olympia for the suggested retail price of 99 cents. A few entrepreneurs are selling theirs on eBay.com; by Tuesday, the bidding was up to $63 for a two-bottle set.
The company, founded in 1966, plans to donate proceeds from sales of Turkey & Gravy Soda to the Toys for Tots charity, and van Stolk said he will personally match the donation.
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