LOS ANGELES - ABC is hoping that online game addicts may be more interested in watching Sydney Bristow after they can be the Alias character in an interactive game.
The network has launched Alias Underground as a free download from ABC.com. Two missions are now available, Agent Training Mission and Turkish Embassy Mission. A total of 10 episodes will be offered. Players must watch Alias each week to gather codes and information to continue game play.
Alias Underground will feature spy technology such as fingerprint-scanning gloves, eyeglass cameras and safecracking devices, as well as voice prompts from SD-6's gadget guru, Marshall. Other Alias elements in the game are video clips from the show, theme music and effects provided by series creator J.J. Abrams. Series sponsors Ford and Nokia are financing the 3D action game, which will feature key product placements.
"We're always looking for innovative ways to increase awareness and tune-in," says Mike Benson, senior vice president of marketing, advertising and promotion at ABC. "In developing this game, we wanted to bring an added value to the more passive on-air viewing experience with active participation during and between episodes. We anticipate this game to be viral and addictive."
A third mission, Raid on SD-6, will launch following the Alias season premiere at 9 p.m. Sept. 29. A new mission will become available approximately every five weeks throughout the season.