Twenty-two percent of men and 9 percent of women leave holiday gift-buying until the last minute.
- Bernice Kanner
With a big holiday shopping weekend looming, it's nice to know what your gift-buying competition is thinking.
Personally, I have no idea, but Bernice Kanner does.
Ms. Kanner is the author of Are You Normal about Money?, and she has compiled a wealth of statistics from a variety of sources on saving, investing and spending - particularly during holidays.
Her findings include:
Shopping makes us feel good. A Lutheran Brotherhood poll found that 30 percent of us shop when we're feeling blue - women almost twice as much as men.
Favorite item? Thirty-five percent say their favorite purchases are things for the home.
Seventy-nine percent of shoppers would rather buy one expensive item that will last a long time than splurge on an experience.
Seventy-seven percent of men and 84 percent of women regularly take a shopping list before hitting the stores. Research shows, however, that they're still likely to make spontaneous purchases.
Twenty percent say they'd be hurt if they found out their gift had been exchanged.
Most women know the size numbers for the men they shop for, but only half the men who shop know anything about women's sizes.
Most shoppers splurge on just one person.
Seventy-two percent of men say they'd pay at least $25 for someone else to shop for them. Twenty percent would pay at least $50, and 7 percent would pay even more.
Almost 90 percent of people who own pets buy them Christmas gifts.
About 31 percent of us keep unwanted gifts and try to use them. Thirty percent tuck them away. Thirteen percent toss them into the trash, and 6 percent take them back to the store and try to get cash.
And if you don't find what you want this weekend, don't worry. Ms. Kanner says 15 percent of adults are still shopping after 6 p.m. Christmas Eve.
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TODAY'S JOKE: This observation on holiday gift-buying was passed along by Ruth Tewes:
When in doubt - buy him a cordless drill.
If you have the dough, buy your man a big-screen TV with the little picture in the corner! You'll never have to wonder where he is.
Never buy a man anything that says "some assembly required" on the box. You still have parts from the last time, remember?
Reach Bill Kirby at (706) 823-3344 or firstname.lastname@example.org.