Originally created 02/05/01

AutoZone to sell do-it-yourself magazine

MEMPHIS, Tenn. - There is a segment of the consuming population that wouldn't consider paying someone to change their oil or replace a set of windshield wipers.

To meet their needs, "Popular Mechanics" magazine will launch a quarterly do-it-yourself publication this month to be sold exclusively in the nearly 3,000 AutoZone stores. The publication, "Popular Mechanics CarCare," will sell for $2.95.

Car care is a 100-year-old endeavor, said Joe Oldham, editor-in-chief of "Popular Mechanics." "But it is still somewhat of a mystery to most car owners," Oldham said.

"Popular Mechanics," 99-year-old publication, publishes each month at least one article on car care, but readers still want more, he said. However, the niche was too small to make broad distribution economically feasible.

"Once we found the distribution channel with the AutoZone people, it became feasible," Oldham said.

The new magazine is basically a one-of-a-kind publication, Memphis-based AutoZone officials said.

"What separates this one from the pack is there is no pack," said Andrew Burns, AutoZone spokesman.

There are car magazines for model enthusiasts, Burns said. "But there's not a magazine for people who want to work on their cars and want to know more about it."

The premiere issue's cover story is on detailing your car like a professional would. There are also stories on solving no-start problems, clearing up radio static and maintenance information on wheel bearings and transmissions.

Although AutoZone has stores in Mexico, there are no plans to publish a Spanish version of the magazine.


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