Michael Jones, 16, junior at Academy of Richmond County.
Eddie Bauer logo shirt ($32 from the Eddie Bauer store); khaki Izod cargo pants ($20 from the Izod store in Calhoun, Ga.); and Eddie Bauer boots ($95 from the Eddie Bauer store). His watch is also Eddie Bauer.
His friends call him Eddie Bauer, he wears so much of it. "I like other brands too, but you just see so many people in the same thing," he said. "I rarely see people wear what I have, and it makes me stand out."