Originally created 01/31/98

Titleholders to have new sponsors



Mercury and the Ladies Professional Golf Association have agreed on a three-year sponsorship arrangement for the LPGA's Mercury Titleholders Championship.

The Titleholders traces its roots to 1937 when it was first held at Augusta Country Club. The series ended in 1967 and was revived for a year in 1972 before ending again.

In 1996, the Titleholders was revived at LPGA International in Daytona Beach, Fla., the new LPGA home course designed by Rees Jones.

The 1998, with a $1 million purse, will be April 30-May 3, with CBS televising live on May 2-3.

"We are pleased to enter into a partnership with Mercury for our event," said Bill Bottomley of Augusta, president of the Women's Titleholders Golf Association, which oversees the championship.

The event also has a second major sponsor, Budget Rent A Car Corp., which with Mercury is a national marketing partner of the LPGA.