Originally created 01/08/98

Brinkley lends authoritative voice to agribusiness



WASHINGTON -- David Brinkley, the creator and longtime anchor of ABC News's This Week With David Brinkley, made his debut as a spokesman for agribusiness giant Archer Daniels Midland Co., a sponsor of public affairs programming, Sunday in an ADM ad seen on ABC News' This Week (as the show is now called) and NBC's One-on-One.

"I will still speak straight and true. I'll never change that," Mr. Brinkley said, speaking to the camera. "But now I will bring you information about food, the environment, agriculture: issues of importance to the American people and the world."

In an apparent move to distance both Mr. Brinkley and themselves from any embarrassing tie-in (the commercial spoke only of Mr. Brinkley's 50 years in broadcasting), Cokie Roberts and Sam Donaldson -- who succeeded Mr. Brinkley, 77, as moderators of This Week -- followed the commercial with a brief statement that "we congratulate David Brinkley on his new role, after leaving ABC News, as the spokesperson for Archer Daniels Midland."

BILL HEADLINE,

the CNN vice president who served 12 1/2 years as the network's Washington bureau chief, is retiring at the end of February.

"After working since 1945, I think it's about time," Mr. Headline, 66, said Sunday. However, he plans some part-time work as a consultant, and he and CNN are already discussing a deal.

Mr. Headline came to CNN in 1983 from CBS, where he had been deputy bureau chief in Washington, as the then-3-year-old news network was still trying to establish a foothold in the nation's capital. There had been six CNN Washington bureau chiefs in three years before his arrival.

Under his stewardship the bureau grew from about 80 employees to some 350 and assumed a major role in daily CNN operations, providing its major evening news broadcasts and the weekend public affairs programming with stories and guests that only access to a Washington power Rolodex can provide.

A KEN BURNS

film about Frank Lloyd Wright, which will debut this fall over PBS, is one of 16 movies selected in the documentary competition at this year's Sundance Film Festival, which will take place Jan. 15-25 in Park City, Utah.