Originally created 02/28/97

Circuit City plugging into new location



Circuit City, the national electronics retailer, wanted to have more visibility in the Augusta market. So it has signed up to move into the new Augusta Exchange shopping center, which will have a 123,000-square-foot Target store.

A Circuit City spokesman was unsure Thursday what will happen to the building at 3336 Wrightsboro Road, but said the new store would be larger, employ about 20 more people and is expected to open by the end of summer.

"Our research showed that this was a dynamic trade area with a lot of customer trade traffic," said spokesman Morgan Stewart. He said the company is excited to be moving to the site, which is bounded by Wheeler Road, Interstate 20, Bobby Jones Expressway and Walton Way Extension.

The first phase of the two-phase, 800,000-square-foot Augusta Exchange on 80 acres is expected to open in October.

The present 33,000-square-foot Circuit City store, in the City Centre shopping center, is tucked off Wrightsboro Road. The new site will allow the electronics store to be seen from several highly traveled roadways.

The new 40,000-square-foot store, which is expected to have about 20 more employees than the 40 it now has, will include new items such as music compact discs and a home theater room in which customers will be able to sit down and get a feel for the system, Mr. Stewart said.

The store now sells items such as stereo equipment, televisions, computers and software as well as large appliances.

According to developers, other stores that will join Target and Circuit City will be:

  • A 43,000-square-foot Sports Authority superstore.
  • A 37,000-square-foot Bed, Bath and Beyond home interior store.
  • A 26,000-square-foot Pet Smart superstore.
  • A 15,000-square-foot Old Navy men's, women's and children's clothing store, which is owned by the Gap company.
  • A Winn-Dixie Marketplace supermarket.
  • It was unknown whether the Winn-Dixie just yards away in the Walton's Corner shopping center will close when the new Winn-Dixie opens. Messages left at a corporate Winn-Dixie office in Charlotte were not returned this week.

    Jim Timberlake, a partner in Atlanta-based Augusta Exchange Limited Liability Co., which is developing the shopping center, said his company has been talking with restaurants about locating in the shopping center, too.

    And a new road is being carved out on the site, he said.

    "Part of our project is to participate with the county with a new road" to alleviate traffic on Walton Way Extension and Wheeler Road, Mr. Timberlake said. He said the road, called Skinner Mill Road Extension, will make an easier connection from Skinner Mill to Marks Church roads.

    "Everyone with the county is excited about it," Mr. Timberlake said. "We've had great support."