ATLANTA Seven major corporations have joined to promote the concept of linking Southeastern businesses into a sophisticated "electronic commerce" computer network.
The new organization, called CommerceNet Southeast, is an offshoot of a Palo Alto, Calif.-based organization that has been seeking to spread the idea worldwide.
"As the fastest growing region of the country and with an abundant communication infrastructure, the Southeast was a natural choice for our first regional chapter," said Marty Tenenbaum, founder of CommerceNet.
Participating in the Atlanta-based regional effort are BellSouth Corp., Digital Cos., Federal Express Corp., Harbinger Corp., Hewlett-Packard Co., Tribune Co. and Wachovia Corp.
The nonprofitf consortium will conduct educational and promotional programs in Florida, Georgia, North Carolina, South Carolina, Arkansas, Alabama, Mississippi, Louisiana, Tennessee and Kentucky.
The effort seeks to bring consumers and businesses together through the Internet to initiate and complete transactions.
For example, the sale of a house could be conducted by electronically linking buyers, sellers, real estate agents, appraisers, attorneys, lenders, inspectors and title companies.