ATLANTA - All it took was the unveiling of the new state license plates to make Department of Motor Vehicle Safety officials realize the popularity of the current "Georgia ... on my mind" design.
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Instead of the sentimental "Georgia ... on my mind" message, "www.GEORGIA. gov" will be boldly featured across the top of the new plates.
Less friendly? Perhaps. But more informative, says Susan Sports, department spokeswoman.
"People don't understand why 'Georgia on my mind' was replaced," Ms. Sports said.
Or perhaps people don't understand why the Georgia government Web site was given such prominent placement on the plates.
"We've heard criticism of that too, but it's publicizing a Web site that will link you to doing many things as far as taking care of business with the government," Ms. Sports said.
Otherwise, the new design is anything but controversial. Like the current design, the new plates are intentionally simple.
The plates are gray with a peach in the background of the license numbers. In the middle of the peach is the green outline of the state of Georgia.
Ms. Sports said former Gov. Roy Barnes chose the new design from a group of six finalists.
The goal in designing the plates is not to impress those looking for artistic creativity, according to Ms. Sports, but to make a plate "that above all else is very legible, to take into consideration the law enforcement's primary use of it."
Also, by law, the plate design has to promote Georgia as the Peach State.
The new plates will be given to drivers next year. License renewals are staggered by birth dates. The first new plates will be ordered by car owners who have birthdays in January.
Those purchasing new plates will again have the option of paying an extra fee for various specialty tags, including a wildlife design and plates bearing the logo of many colleges and universities in the state.
On the Net:
www.dmvs.ga.gov
