Scott Michaux

Sports columnist for The Augusta Chronicle. | ScottMichaux.com

Michaux: Florida State should take look in the mirror

Florida Times Union file
Florida State Seminole Football head coach Jimbo Fisher, center, shares a laugh with players Nigel Bradham, (13), left of Crawfordville, Florida and punter Shawn Powell, (45), right of Rome, Georgia during the 2011 media day at Doak Campbell Stadium in Tallahassee, Florida Sunday August 14, 2011.
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Let Florida State win one basketball title and suddenly they’re too good for the Atlantic Coast Conference.

Unless you live in a cave with no cable, satellite or wi-fi, you’ve probably heard that the Seminoles have launched a full-scale media campaign on the topic of jumping ship from the ACC toward the greener gridiron pastures of the Big 12. That’s right, the same Big 12 that’s now 10 because it lost four teams and very nearly imploded each of the past two years.

Well it seems Florida State – which last won the ACC football title in 2005 and has lost to Wake Forest four of the past six seasons – is clearly too good for its current stablemates and wants to explore the possibility of trying to compete with Texas and Oklahoma instead.

What’s more, rumor has it that Florida State and Clemson (or Miami) might be some kind of package deal to make the Big 12’s name make sense again. To Clemson’s great credit, its president, Board of Trustees chairman, director of athletics and football coach have all had the good sense not to utter a single statement with the words “big” or “twelve” in it since all this mushroomed last week.

Florida State was not so discreet. As ACC officials prepare for their annual spring meetings, Florida State Board of Trustees chairman Andy Haggard threw an incendiary device into the mix with an emphatic rebuke of the new TV deal that he feels falls short of the desired mark. His poor familiarity with the facts didn’t seem to matter.

“On behalf of the Board of Trustees I can say that unanimously we would be in favor of seeing what the Big 12 might have to offer,” Andy Haggard told Warchant.com.

That led to football coach Jimbo Fisher chiming in his support for exploration and school president Eric Barron trying to cool heads with counter-arguments in e-mails to riled-up boosters.

“Florida State is not seeking an alternative to the ACC. Nor are we considering alternatives,” Barron said in a statement to reporters after his bullet-proof rebuttal points were leaked. “Our current commitments remain strong.”

This seems like a good place to interject one rather salient point – Florida State and especially Clemson will not become Big 12 members. No matter how much the fans might clamor for something new and exciting, the negatives far outweigh the perceived positives of secession from the ACC.

What all this really smells like is some kind of plot to gain leverage. Despite the reality that football drives the financial bus, Florida State, Clemson and some other schools still chafe under the conspiracy notion that Tobacco Road is pulling all the strings in the ACC.

Of course, the way to solve the North Carolina-centric problem would be to join a conference where Texas is truly the king and earns disproportionate spoils from its brethren. Yeah, that makes sense.

All of this stems from dissatisfaction with the ACC’s newly-signed 15-year, $3.6 billion television contract with ESPN. The league spun all of the positives about an average $4 million per-school annual increase (neglecting to point out that it’s backloaded), but the truth is it isn’t the kind of money that football-rich conferences like the Southeastern, Big Ten, Pac-12 or even what’s left of the Big 12 can and will get.

And who’s fault is that? If Florida State is unhappy about that, it can look in the mirror to find the problem. The Seminoles’ demise from a once respected national football brand – in the days when it didn’t complain about running roughshod over its inferior conference mates – is one of the prime reasons that the ACC isn’t as financially attractive to the TV networks. That Florida State can no longer beat all the teams that can’t beat the bigger teams from other conferences makes them a curious stone-thrower in the ACC’s glass house.

The ACC is 2-13 in BCS bowl games – a sorry standard for sure that played into the TV negotiations. But the conference is no athletics patsy, either. The ACC has aggressively positioned itself through expansion to remain a relevant player in the constantly realigning landscape. Its core has held strong thus far. It retains an academic standard that could prove to be the pivotal piece in eventually landing the biggest fish out there – Notre Dame.

You think that might make a difference in the TV contract renegotiations?

Florida State fans didn’t stop showing up at football games because of the competition. Doak-Walker Stadium was filled when the Seminoles were beating up on the same teams they’re consistently losing to now. You want to fix the problem? Just win.

But forking over upwards of $20 million to gain an extra couple million a year in the Big 12 isn’t going to fix anything. And it sure isn’t going to make them any more likely to gain a place in the coming four-team playoff.

All it would do is raise expenses. Tallahassee is a long way from everything, so the travel issues might not seem like a big deal to folks marooned in the Florida Panhandle. But don’t think for a minute that Clemson – a charter member of the ACC – is going to give up bus trips to places like Atlanta or Raleigh so it can fly its tennis and soccer teams to Ames, Iowa, and Lubbock, Texas, and everywhere else in the geographically-challenged Big 12 footprint.

Perhaps this is all posturing to push ACC commissioner John Swofford into finishing what he started with his expansion plan and bring Notre Dame into the fold. Perhaps they just want to feel more loved. Perhaps they really want to see if the SEC might consider growing to 16 teams and are just using the Big 12 as bait.

Whatever the motive, the prudent option – and the one Clemson will ultimately stick with in the end – is patience and commitment to the conference they already have.

Build winners on the field that don’t get embarrassed on the big stages, and the money will come.

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JohnBrownAug
1962
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JohnBrownAug 05/16/12 - 08:58 am
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Demise of Basketball Ratings

The drop in college basketball ratings caused the TV money for the ACC to drop. When the first ACC TV contract was signed, basketball was equal with football. Not so anymore. The ratings have drastically shifted to football to the benefit of the SEC and detriment of the ACC.

The new alignment with Pitt and Syracuse will make the ACC the third richest conference with total revenue, not considering TV, which admitedly is a biggie. The ACC was in real danger of being broken up with all the crazy expansions going on. They are staking their future on being a TV conference up the eastern seaboard. That's also the advantage of adding poor MO to the Southeast Conf.

Finally, Clemson is a unique program. It has big money, but a small state population and potential TV market unless it continues to become more or a regional and even national team. If they went to a bigger conference would they draw the Atlanta TV viewers? So far it continues to successfully move towards that national prominence.

CarlA
114
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CarlA 05/16/12 - 05:12 pm
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When the ACC relinquished its

When the ACC relinquished its 3rd tier rights for football in the new contract with ESPN, schools like FSU and Clemson are now forced to explore other options. The new ACC/ESPN contract is around $17 million per team. I have seen estimates that the new SEC deal will be around $25 million per team. That is a huge disparity in revenues which put teams like FSU and Clemson at a competitive disadvantage when trying to compete with its SEC neighbors.. With all things being equal, FSU would love to remain in the ACC unfortunately college football is big business and all about the almight dollar these days.

movingtoaugusta
62
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movingtoaugusta 05/17/12 - 10:46 am
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FSU wanted in the SEC

FSU wanted in the SEC. It made terrific sense. But that move was blocked by the gators. Personally, I think that FSU in the SEC made a heck of a lot more sense than the aggies.

FSU has yet to fill the stadium in Tallahassee against an ACC football team. FSU joined the ACC for the basketball program from the ranks of the independents and yeah, we did win the championship this year. We have a school record of building winning teams, both on and off of the field. We will be back on top of which ever football program we join! Scott, what century did your team last win a football, basketball or baseball championship? Go Noles!

JohnBrownAug
1962
Points
JohnBrownAug 05/18/12 - 07:05 am
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The SEC is probably set for a

The SEC is probably set for a long time with the new teams. Plus, Clemson has USC not wanting them in and FSU has UF not wanting the door to open for them. So there’s not much either one of them can do. Again, the whole problem is the dramatic decrease in basketball TV ratings. Duke, Wake, UNC and NC State used to draw national followings, but people have become tired of NBA like teams where the players leave after a year.

The hope for the ACC is with Syracuse and Pitt bringing in millions of northeast viewers and expanding the conference footprint. I’m looking forward to Clemson going into New York to play Syracuse. It will be kind of like what would have happened if the South had won at Gettysburg and marched into NY as they had planned. They had better get out of the way of our Southern Gentlemen.

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