NBC, Facebook join forces for Olympics

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NBC says it will collaborate with Facebook for new features designed to promote the upcoming Olympics in London with social media users.

The companies said Wednesday that an NBC Olympics page on Facebook will feature exclusive content and images. A Facebook timeline app by NBC Olympics will allow Facebook users to share material from the contests with their friends.

NBC will also make use of Facebook’s Talk Meter, which reveals what Olympic events or athletes are being talked about online. Facebook said it will work with NBC to make social media segments that will appear on telecasts of the network and its cable partners.

GYMNASTICS: Tom Meadows, who has trained two-time Beijing medalist Jonathan Horton for most of his career, has been named assistant coach for the U.S. men’s team.

Meadows will be on the floor with head coach and national team coordinator Kevin Mazeika for the July 28 preliminaries and the team final two days later.

OPENING CERMONY: One of Qatar’s first female athletes to compete at the Olympics will be the flag-bearer for the opening ceremony.

Qatar’s Olympic Committee posted a statement on Twitter saying shooter Bahiya al-Hamad has been chosen to “raise the Qatar flag at London 2012.”

Qatar has never previously sent female athletes to the Olympics.

BANNED: Jan Sterba, a member of the Czech Republic’s sprint kayak K4 crew, has been banned six months for doping by the International Canoe Federation.

Sterba tested positive for a banned stimulant during Olympic qualifying in Poznan, Poland, on May 17.

The Czech Canoe Federation announced the ban on Wednesday, but said Sterba is appealing the verdict and still hopes to compete at the London Games.

Sterba acknowledged he used a food supplement called “Shot Gun” that contains the substance beta-methylphenylethylamine.

Sprint kayak events in London are scheduled for Aug. 6-11.


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