Stock car racing isn’t always on the edge of modern technology, which might explain why Dale Earnhardt Jr. only recently joined Twitter.
It’s a sport that didn’t turn to unleaded fuel until 2008, and it didn’t switch to fuel injection systems until 2012 although no U.S. automaker has used carburetors in more than 25 years.
Earnhardt joined social media the day after winning the season-opening Daytona 500. So far he’s posted 188 tweets, including many self-photos.
In one week he already has more than 570,000 followers.
“It’s been fun to interact with the fans,” he said. “Hopefully the fans appreciate that. I’ve got a lot to learn. I guess the hard part is there is so much coming at you that you miss a lot of stuff. There is a lot of great information and a lot of great comments, just trying to read them all.”
BURTON’S DEBUT: Jeff Burton will leave the television studio this weekend to make his first start of the season.
The 21-time Cup winner left Richard Childress Racing at the end of last season and initially announced a deal as a test driver for Michael Waltrip Racing with only one guaranteed race – Sunday at Las Vegas. He’s since been named an analyst for NBC Sports Group’s coverage of NASCAR.
So after sitting out the first two weeks of the season, Burton will be behind the wheel of the No. 66 Toyota at Las Vegas.
It’s part of a new partnership between Michael Waltrip Racing and Jay Robinson Racing that allows the No. 66 to compete in all Sprint Cup races with Joe Nemechek as the primary driver, and Burton and Michael Waltrip on occasion.
“We spent a lot of time testing this winter. I really like the direction that Michael Waltrip Racing is heading,” Burton said.
TRACK TAKEOVER: Richmond International Raceway is playing host to a “Track Takeover” for all fans with a ticket to the April 26 Sprint Cup Series race.
In the hours leading up to the green flag, fans will be allow onto the track, which will have interactive activities around the facility. There will be live music and driver Q&A sessions at the start/finish line, where fans will be allowed to sign the pavement and leave a message on the asphalt.
The backstretch will host educational and interactive components for all levels and ages in an attempt to take fans behind the scenes.
Fans can walk the ¾-mile oval hours before the race and guides will point out memorable spots around the track.