NASCAR also promoted chief marketing officer Steve Phelps and senior vice president of racing operations Steve O’Donnell to executive vice presidents. NASCAR general counsel Gary Crotty was elevated to chief legal officer.
The executive leadership restructuring reflects NASCAR chairman Brian France’s effort to accelerate progress on changes in competition and research and development.
Dewar’s addition to the executive group will balance the responsibility and allow France to focus on setting the vision for NASCAR.
“In Brent Dewar, we will add a seasoned leader with deep experience in the automotive sector, plus intimate knowledge of and passion for NASCAR as well as various other forms of motorsports,” France said. “Brent brings creativity, drive, intelligence, operational acumen and a clear understanding of our assets and challenges to NASCAR.”
Dewar previously spent nearly three decades with General Motors.
“I’ve been very impressed by Brian’s vision for NASCAR’s future and the talented people he has put in place to achieve that vision,” said Dewar. “I have great passion for racing and I look forward to adding my experience ... to help the team drive NASCAR’s growth and position it for a bright future.”