Furniture Row Racing never had a chance of keeping Kurt Busch

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CHARLOTTE, N.C. — Furniture Row Racing never stood a chance at keeping Kurt Busch once Gene Haas began courting the 2004 NASCAR champion.

Kurt Busch: The hot-headed driver has rebuilt his image and will join SHR. season.  Chuck Burton
Chuck Burton
Kurt Busch: The hot-headed driver has rebuilt his image and will join SHR. season.

A tremendous talent behind the wheel, Busch’s terrible temper led to what many thought to be a career-killing moment in 2011 when he was fired by Penske Racing. It was Furniture Row that rescued him from the back of the pack with six races remaining last season and gave him a chance to be competitive again.

The single-car team based in Denver, far away from the NASCAR hub in North Carolina, didn’t ask much of Busch. Team owner Barney Visser didn’t need his driver to wine and dine a bunch of clients, or be on his best behavior at all times. All he wanted was a wheel man focused on getting the No. 78 to Victory Lane.

The result was a breakthrough season for Furniture Row, which before Busch had one win, three top-five finishes, eight top-10s and 48 laps led in almost 200 races.

Since Busch came on board, the car has six top-five finishes, 14 top-10s, 368 laps led and has qualified on the front row seven times. The team is even in contention for a berth in the Chase for the Sprint Cup championship, though Saturday night’s 31st-place finish dropped Busch to 12th in the standings with two races remaining to set the field.

But Busch already has one foot out the door.

He said Monday he’s accepted Haas’ offer to join Stewart-Haas Racing next season, and will be officially introduced as the driver of a new fourth entry sponsored out of Haas’ pocket on Tuesday.

Visser, the owner of Furniture Row, decided to take the chance. He owns his company and while he’d like to have sponsors, he can operate without them.Furniture Row offered Busch a drama-free zone where he could be Kurt Busch, warts and all, and they accepted him for who he was. Because Busch wants to win races and Busch pushed Furniture Row to be better, and with him driving their cars, they were, for the first time in team history, able to run with the big boys.

That was the problem. Busch is a big boy, and a driver of Busch’s ability should be with a big boy team.

That’s why Furniture Row never had a chance.

Busch had a mantra when he left Penske, he wanted to “put the fun back in racing.” What it meant was that he needed to take a step back, serve his time, rebuild his image and get another big team to put their faith in him.

He can check off all those boxes.

Furniture Row may have been the best fit for Kurt Busch the person. But at SHR, he’ll be running with the big dogs again.

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southern2
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southern2 08/27/13 - 07:12 am
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Not since Kurt Busch battled

Not since Kurt Busch battled Ricky Craven in the 2003 Darlington race have I seen him so determined to win. Glad to see that the media has to deal with his new success. The other driver that is demanding attention is Brian Vickers. Both top tier wheel guys have had major, career ending setbacks but have not accepted the underdog role with complacency. It's their kind of fire in the gut determination that keeps me tuned in.

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