Earnhardt was ranked eighth among all American athletes with $28.2 million in salary and endorsements.
Included in that figure was nearly $4.2 in salary at Hendrick Motorsports and $24 million in endorsements.
Jeff Gordon was 18th on the list at $23.9 million.
Tony Stewart was 29th at $22 million and Jimmie Johnson was 33rd at $21 million.
Boxer Floyd Mayweather was No. 1 at $85 million following two pay-per-view fights in 2011.
Golf’s Phil Mickelson was second overall at $60.8 million, while Tiger Woods slipped to third at $56.4 million.
INTO AFRICA: While others go to the beach and celebrate the last open weekend of the Sprint Cup Series season, Gordon will be at Rwanda to open a cancer center for children.
Gordon went to East Africa last year to check on locations and Partners In Health.
He returned this week to open the new hospital, where he will be joined by President Clinton and Rwanda President Paul Kagame.
“It’s going to be a very short trip, but it’s one that I’m really looking forward to getting back there,” Gordon said. “It is such a beautiful area, that Butaro Hospital and the rural area.”
Gordon has been committed to building cancer centers for children for years, including the Jeff Gordon Children’s Hospital in Concord, N.C.
“I’m able to be a part of something that is ground-breaking in rural East Africa,” he said. “This is the first of its kind of any cancer center.”
UP FOR BID: NASCAR pioneer Junior Johnson is putting his Yadkin County, N.C., house on the auction block after failing to find anyone willing to pony up the $5 million asking price.
The Winston-Salem Journal reports that the nearly 10,000-square-foot home was originally on the market for $6 million. Johnson reduced the price, but still no one stepped up to buy the home.
Thomas McInnis, an auctioneer for Rockingham-based Iron Horse Auction Co., said without the auction the house could sit on the market for up to three years before a buyer comes along. McInnis said the auction is designed to gather a group of potential buyers at once.