Owner hopes name-the-team contest will expand fan base

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Augusta's most recent minor league team will finally have a name Saturday afternoon, when owners and staff of a Southern Professional Hockey League team plan to unveil the fan- selected name.

The name-the-team contest, which will run through midnight tonight online at augustachronicle.com, isn't the first of its kind in Augusta sports history. Augusta's previous minor league hockey team, an ECHL franchise that folded in December of 2008 after a decade-long run in Augusta, got its name, the Lynx, from a similar contest. More than 40 fans submitted the Lynx name in the contest, and an estimated crowd of 1,000 showed up for the unveiling on Feb. 26, 1998, according to Augusta Chronicle archives.

Officials from the new hockey team aren't expecting as large of a crowd this Saturday, but team general manager Gilles Richard said he hopes the announcement will help build the team's growing fan base.

"We just think it's a pretty cool way to start out," Richard said. "We wanted to make sure the fans have a way to get involved and hopefully they'll come out for the announcement."

Hockey doesn't own the market on seeking fan input. The Augusta Pirates, a minor league baseball team in the late 1980s, became the Augusta GreenJackets after a name-the-team contest. The new name was announced to a national television audience on CBS' Sunday Morning with Charles Kuralt in September of 1993.

When the Ripken Baseball Group purchased the team in 2005, the minor league baseball team announced a contest for fans to help name the team's mascot. Among the 1,800 suggestions that were narrowed down to five finalists, the name "Auggie" beat out Blazer, Bogey, Divot and Mulligan.

Fans haven't gotten to name every minor league team that's come through Augusta. The Augusta Colts, an indoor football team that shut down after the 2008 season, got its name from owner John Sisson. A statement from the team when the name was announced in 2007 said the name would "reflect the area's strong ties to the horse and equine community in Aiken and Augusta."

The Augusta Groove, a minor league basketball team that lasted one season before folding last year, didn't directly ask fans to submit names, but a reader on augustachronicle.com posted the name under a story about the team. The team's owners, who originally came up with the Augusta Avengers, liked the anonymous poster's suggestion better and adopted it as their own.

Richard said he wasn't aware that so many minor league teams have used fan input in the past, but he also wasn't surprised. He admitted the long, drawn out process of asking for fans to submit names, narrowing the choices down to 20 options, then five finalists, has slowed the staff down a bit by preventing the team from having an official name and logo. But he said the method still holds value by allowing fans to have an active part in the team's creation.

"It's a marketing tool," he said. "You do it so you can get the community involved. It's a good way of getting the name out there, and getting the fans to be a part of it."

The five finalists for the hockey team are the Brigade, Chill, Patriots, River Hawks and Snipers. The winning name will be unveiled at 4 p.m. Saturday at Somewhere in Augusta.

Comments (10)

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DDudley14
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DDudley14 03/12/10 - 09:52 am
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Here's to hoping everyone

Here's to hoping everyone voted for Augusta Brigade. I'm looking forward to tomorrow!

Hoser
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Hoser 03/12/10 - 10:31 am
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Not everyone will like the

Not everyone will like the final decision, it may not be the name such & such person wanted, but I'm dam glad to have hockey back in town! I like "Brigade" because it reflects upon our troops at Fort Gordon.

Hockeyham
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Hockeyham 03/12/10 - 12:25 pm
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Notice that they never said

Notice that they never said that the most popular vote would win...

diggler258
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diggler258 03/12/10 - 05:34 pm
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Does anyone know the time and

Does anyone know the time and location of the press conference ?

Hockeyham
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Hockeyham 03/12/10 - 06:58 pm
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Read the last sentence...

Read the last sentence...

hockeyguy
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hockeyguy 03/12/10 - 07:35 pm
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Where in Augusta? Ha! Anyone

Where in Augusta? Ha! Anyone know if we hired a coach yet? At the press conference before it seemed they had someone in mind.

DDudley14
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DDudley14 03/12/10 - 07:56 pm
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Somewhere in Augusta, its a

Somewhere in Augusta, its a sports bar and restaurant on Washington Rd. it's in the last line of the article.

marsronald
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marsronald 03/12/10 - 08:02 pm
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Marsronald Somewhere in

Marsronald

Somewhere in Augusta 4PM Saturday. I am just glad so much there is going to be hockey, Lets try not to second guess everything and let the process develope. come out and support our new team

diggler258
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diggler258 03/12/10 - 10:16 pm
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Didnt get last paragraph when

Didnt get last paragraph when I checked last.Thanks

diggler258
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diggler258 03/12/10 - 10:18 pm
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They could name them the road

They could name them the road apples and I wouldnt care,as long as we have hockey.

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