Augusta hockey staff seeks season ticket record

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The front office staff of Augusta's new minor league hockey team still have eight months before the puck drops on its inaugural season in the Southern Professional Hockey League. But team owner Robert Kerzner doesn't want to wait that long to fill James Brown Arena.

General manager Gilles Richard said Kerzner wants record-breaking attendance numbers and is taking action now to make it happen.

"He wants to break records," Richard said. "I've never seen anything this aggressive when it comes to season ticket holders."

When season tickets first went on sale at an introductory news conference Feb. 9, the prices for the 28 regular-season home games ranged from $280 to $448. Richard said the team has released a special discount which will allow students, senior citizens and members of the military to become season ticket holders of any seat in the arena for $224.

"That's eight dollars per game for any seat, including right on the glass," Richard said. "We want to make this affordable for everyone."

Richard said Kerzner has also guaranteed season tickets prices will not increase for the 2011-12 season.

The incentives come as part of a push by Kerzner to lead the SPHL in number of season ticket holders when the team begins play in the fall. Richard said the Pensacola Ice Flyers currently lead the league, with about 1,200 season tickets sold this season.

"I want to get 1,500 to 2,000," Richard said.

The team's front office staff began moving into its new offices in the bottom of Bell Auditorium last week.

Richard said the search for a head coach remains an ongoing process, but he hopes to make an announcement soon.

Naming the new team

General manager Gilles Richard said he has received more than 800 entries for the "name the team" contest since it was announced Feb. 9.

The top 20 names will be revealed later this week, and fans will have a chance to vote for their favorite online at augustachronicle.com before the 10 semifinalists, then five finalists are revealed.

The winning name will be announced by the team March 13, and the fan who submitted it will receive two free season tickets.

Comments (8) Add comment
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Petey Aitchess
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Petey Aitchess 02/23/10 - 04:06 am
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Do retired career military

Do retired career military (with ID card) qualify for the $224 ticket package?

Riverman1
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Riverman1 02/23/10 - 05:17 am
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Petey, not if you were in the

Petey, not if you were in the Air Force. :)

Petey Aitchess
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Petey Aitchess 02/23/10 - 07:02 am
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LOL Rm1 - Ohhhh, the crosses

LOL Rm1 - Ohhhh, the crosses I must proudly bear! ;-)

Notreally
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Notreally 02/23/10 - 07:10 am
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They may get 1500 to 2000

They may get 1500 to 2000 people for the first game, after that it will be a dud.

Petey Aitchess
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Petey Aitchess 02/23/10 - 07:41 am
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Notreally, go see a Capitol's

Notreally, go see a Capitol's game if you miss hockey. Let me know if you can do it for $8.

Bond..James..Bond
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Bond..James..Bond 02/23/10 - 08:43 am
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Hopefully the Augusta area

Hopefully the Augusta area will stand up and support this endeavor. Hopefully it doesnt turn out like the Lynx. They practically gave their tickets away and could not fill the seats.

TomK
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TomK 02/23/10 - 12:59 pm
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Well said Petey! Notreally -

Well said Petey! Notreally - if you're not a hockey fan, then don't bother reading any articles about it, ok?

It takes a couple of elements to make a successful minor-league hockey franchise: Good ticket prices, and a good product on the ice. The ticket prices are great, no doubt. The product on the ice is what people will want to see. Winning is what gets and keeps people interested. From what I know, the staff that has so far been assembled should be able to put a great team out on the ice. Let's try and be positive folks, and support the team!

augustahistorybuff
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augustahistorybuff 02/23/10 - 05:10 pm
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I was looking at buying

I was looking at buying season tickets, but after seeing that there are other groups of people that will get half off, I'll stick to a game here or a game there. It's sad that people outside of these three groups have to suffer. Bet you this though, come year three, if the team is around, you'll see those prices skyrocket from 50 percent. It's an agressive move to get people in the door. That makes me think that someone is nervous or feels shaking about the whole idea. There are other marketing ventures that are fair to everyone.

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