General manager Gilles Richard said Kerzner wants record-breaking attendance numbers and is taking action now to make it happen.
"He wants to break records," Richard said. "I've never seen anything this aggressive when it comes to season ticket holders."
When season tickets first went on sale at an introductory news conference Feb. 9, the prices for the 28 regular-season home games ranged from $280 to $448. Richard said the team has released a special discount which will allow students, senior citizens and members of the military to become season ticket holders of any seat in the arena for $224.
"That's eight dollars per game for any seat, including right on the glass," Richard said. "We want to make this affordable for everyone."
Richard said Kerzner has also guaranteed season tickets prices will not increase for the 2011-12 season.
The incentives come as part of a push by Kerzner to lead the SPHL in number of season ticket holders when the team begins play in the fall. Richard said the Pensacola Ice Flyers currently lead the league, with about 1,200 season tickets sold this season.
"I want to get 1,500 to 2,000," Richard said.
The team's front office staff began moving into its new offices in the bottom of Bell Auditorium last week.
Richard said the search for a head coach remains an ongoing process, but he hopes to make an announcement soon.