No Masters Tournament participant would commit to attend the annual event, which was held the Monday of each Masters Week.
“We never could get a yes,” Hawkins said. “Got a whole lot of nos, and we ran out of time.”
The reception, which began in 1999 and had been held for 15 consecutive years, featured a golfer who was given a key to the city. The event included a sampling of food from area businesses and restaurants.
Past participants include Arnold Palmer, Jack Nicklaus and Gary Player. The 2013 honoree was 1982 Masters champion Craig Stadler.
The Mayor’s Masters Reception featured several golfers at its beginning, then shifted its format to honor a single golfer beginning in 2004, Hawkins said.
“There’s not that many of the old ones left,” he said.
Hawkins said he will try again for 2015 and will work with the committee at an upcoming meeting.
“We’ll discuss what direction we want to go in,” he said.